The Launch of the Newly Formulated BRAND'S® Essence of Chicken with Smoother Taste

Recently, I was at EQ Kuala Lumpur for the launch event of the newly formulated BRAND'S® Essence of Chicken. Growing up, my parents always prepare the chicken of essence from BRAND'S® and it's definitely an essential for me during school examination periods such as PMR and SPM.

THE NEWLY FORMULATED BRAND’S® ESSENCE OF CHICKEN IS HERE TO REVITALISEBRAND’S® Essence of Chicken helps to shake off their tiredness and keep them going

According to a recent online survey, 7 out of 10 Malaysians need a reviving boost at least twice every week. Malaysians frequently struggle to strike a balance between the demands of work and personal responsibilities as they go about their everyday lives in a fast-paced society. The same survey also revealed that 22% of respondents were working parents with busy schedules at work and on the go after work to make sure their children were taken care of, while 31% of respondents were juggling both work and personal goals as they were career focused with daily deadlines and multi-tasking.

From left: Dr Shazril Saharuddin also known as Dr Say Shazril; Ms Janice Png, Sales Director of Suntory Beverage & Food Malaysia; Mr Rodney Tan, Marketing Director of Suntory Beverage & Food Malaysia; Mr Wong Wee Leong, the General Manager of Suntory Beverage & Food Malaysia; Ms Yau Chin Chin, Head of Scientific Research of Suntory Beverage & Food Asia Pacific; Ms Eunice Kow, Head of Marketing for Health Enrichment of Suntory Beverage & Food Malaysia; and Mr Chan Fong

According to Nielsen's Retail Audit, BRAND'S® Essence of Chicken has long been the most popular choice for vitality. More Malaysians may now take advantage of the enhanced flavour of the newly created BRAND'S® Essence of Chicken, which gives them energy as they go about their busy lives. The advantages, which have been demonstrated to promote metabolism by lowering fatigue and increasing oxygen flow to the brain for improved attention, are maintained by the newly formulated BRAND'S® Essence of Chicken.

The updated version of BRAND'S® Essence of Chicken now has a smoother flavour in addition to the same great health benefits. According to a Home Tester Club taste test, 92% of consumers agreed that the new BRAND'S® Essence of Chicken has a smoother taste, and 96% of consumers said that BRAND'S® Essence of Chicken is ideal for people who wish to remain productive throughout the day.

Mr Wong Wee Leong, the General Manager of Suntory Beverage & Food Malaysia

"At BRAND'S, we understand the demands of Malaysian’s fast-paced lifestyles where we are constantly on the go, juggling work, personal commitments, and various responsibilities. With this new formulation, we are confident that more Malaysians will benefit from the smoother taste. The newly formulated BRAND'S® Essence of Chicken will help provide their daily boost in their busy lifestyle.” says Wong Wee Leong, General Manager ​​of Suntory Beverage and Food Malaysia.

From Left: Azura Zainal, Emcee; Ms Yau Chin Chin, Head of Scientific Research of Suntory Beverage & Food Asia Pacific; Dr Shazril Saharuddin also known as Dr Say Shazril; Mr Chan Fong; and Ms Eunice Kow, Head of Marketing for Health Enrichment of Suntory Beverage & Food Malaysia

Wong added, “This is also why we have Dr Shazril Shaharuddin, also known as Dr Say and Chan Fong, joining us as ambassadors of BRAND'S® Essence of Chicken at the launch. They exemplify the need for BRAND'S® Essence of Chicken’s benefits to keep them on the go daily. Dr Say, a busy father and social media influencer, and Chan Fong, a successful radio DJ and entrepreneur, can rely on our essence of chicken to keep them going throughout their hectic schedules."

The distinctive production method used by BRAND'S® Essence of Chicken ensures the highest quality products for Malaysians looking for energy to keep them going. The new chicken essence is prepared from an all-natural extract of fine-quality premium chicken that has been carefully compressed and heated under high temperatures to preserve its rich natural nutrients. Additionally, every batch goes through over 200 rigorous quality inspections. The BRAND'S® Essence of Chicken also satisfies the dietary needs of a wide range of people thanks to its Halal certification from Jabatan Kemajuan Islam Malaysia (JAKIM).

With the introduction of the improved formula, Malaysians can now rely on BRAND'S® Essence of Chicken to help them overcome their everyday obstacles, shake off fatigue, and regain their vitality. BRAND'S® Essence of Chicken is the ideal companion to assist anyone remain mentally focused and be at their best to keep on top of their game, regardless of whether it is a rigorous workday or a busy personal calendar.

If you're interested to get their newly formulated BRAND'S® Essence of Chicken, you can grab them from major retail outlets, pharmacies, and online via Shopee and Lazada.

.: Peace Out :.