Hey guys, recently I was invited to the kick-off event of Carlsberg Smooth Draught's Real Spicy, Real Smooth which took place at JioSpace, Petaling Jaya on 18th August, 2023. It is an event that will tingle every foodie's tastebud especially for those who love spicy food and pair with Carlsberg Smooth Draught.
Join the sensory journey that honours the harmonious pairing of smooth and spicy in a single fascinating setting!
The Real Spicy Real Smooth campaign promises a fresh perspective on the special culinary journey, designed to suggest a happy union between hot treats and Carlsberg Smooth Draught's smoothness.
Mala siew yok is da bomb! You need to try it! :D
Carlsberg Smooth Draught beer has a distinctive easy finish and the smooth sensation of freshly tapped beer thanks to an inventive cold hopping procedure. From August 18 to September 2nd, the brand will host a larger, more inclusive engagement at JioSpace to honour consumers' love of regionally spicy food.
There are 3 types of dessert from Bean Jr. to choose from and one of them is mala flavour. I don't dare to get an entire bowl for mysellf so I settled for this Power Rangers. Haha...
Prior to setting out on a voyage of exploration and culinary enjoyment, customers will be given a fresh, cold Carlsberg Smooth Draught. The creator of Monster Chef, local culinary maestro KC Choong, will also provide mouthwatering treats to ratchet up the heat, including Devil's Curry Pocket Buns, Nasi Lemak Bombs, Mala Sui Yokes, and "Stinky" Popiah. Additionally, Bean Jr.'s three-level explosive Mala Tau Fu Fa and Churn's Beer-Gato, an artisanal affogato covered in a duvet of smooth beer, are both excellent matches for Carlsberg Smooth Draught.
Stefano Clini, Managing Director of Carlsberg Malaysia
“Last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth has delivered a VIP exBEERience to 200 lucky winners, in collaboration with a Penangite Michelin-starred Chef. This year, Carlsberg Smooth Draught is back with an even larger & “smoother” celebration of beer and local spicy flavours with an enhanced and curated experience that celebrates the perfect blend between spice and smoothness. The Real Spicy, Real Smooth campaign is all about making flavourful food and smooth beer accessible to all.” commented Stefano Clini, Managing Director of Carlsberg Malaysia.
The Real Spicy, Real Smooth event, where customers may try their hand at making their own trademark cocktails over the weekend, adds extra flair with an exclusive cocktail class with Jason Julian, the brains behind all the top-notch flavours of Soma's Bar's creations. When happy hour arrives, the party really gets going with a 'Tap Your Own Beer' bar, a sip and snap picture booth that produces original Instagram-worthy photos and entertaining augmented reality games where victors can win special prizes.
With special scheduled performances by Inquisitive, Singapore's most well-known DJ and producer, local gurus Ramsey Westwood, DJ Kenji, and many more, the event picks up even more steam once the DJs take over the turntables.
In addition, Gumme, a company that creates personalised phone charms for its ardent fans, and APOM, a whimsical label that creates "punny" yet visually beautiful t-shirts and trinkets, have unique collaborations planned with Carlsberg Smooth Draught. Along with purchasing limited-edition goods, customers may participate in Gumme's specialist workshops, which are held every Saturday during the campaign, or try their hand at designing their very own tote bags.
Beer enthusiasts, spice lovers, and all those seeking an unforgettable experience will not want to miss this instalment of Carlsberg Smooth Draught’s Real Spicy, Real Smooth, which open its doors daily from 5:00pm to 11:00pm on weekdays and 11:00am to 11:00pm on weekends as well as on public holidays. Pet parents will also be be able to bring their furry friends along to Carlsberg Smooth Draught’s pet-friendly pawty happening on the weekends, from 11:00am to 2:00pm. Filled with pawsome activities, animal lovers and their four-legged companions will be in for a purring, tail wagging good time.
To register for the Real Spicy, Real Smooth event, visit https://realspicyrealsmooth.com/ for more information and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.
It is a fun affair with good food, activities, music and not to forget Carlsberg Smooth Draught.
As usual before I end my post, here's a reminder to all my readers – Remember to always drink responsibly, please don't drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
.: Peace Out :.
I just read your blog post about the Carlsberg Smooth Draught’s Real Spicy, Real Smooth event at JioSpace in Petaling Jaya, and it sounds like an absolute blast! 🎉 I could practically taste the Mala siew yok through your words. 😋 It’s great that they’re bringing together the heat of spicy food and the smoothness of Carlsberg Smooth Draught. 🌶️🍺
ReplyDeleteAnd those desserts from Bean Jr.! The mala flavor sounds intriguing, although I totally understand not wanting to go all-in on a whole bowl. 😄 Power Rangers seems like a fun choice though! 🦸♂️
The lineup of mouthwatering treats by Monster Chef KC Choong sounds amazing! From Devil’s Curry Pocket Buns to Nasi Lemak Bombs, it’s like a flavour explosion waiting to happen. 😍 And let’s not forget the three-level explosive Mala Tau Fu Fa and the Beer-Gato affogato covered in smooth beer. It’s making my taste buds tingle just thinking about it!
It’s awesome that Carlsberg Smooth Draught is making this celebration of beer and local spicy flavours even bigger and smoother this year. 🍻 Stefano Clini, the Managing Director of Carlsberg Malaysia, clearly knows how to create an unforgettable experience for all of us food and beer enthusiasts. 🌶️🎉
ReplyDeleteI can’t help but get excited about the exclusive cocktail class with Jason Julian and the ‘Tap Your Own Beer’ bar. 😄 Plus, the performances by Inquisitive and the local DJs are sure to keep the party going! 🎵🎉
Oh, and how cool is it that they’re collaborating with Gumme and APOM? Personalised phone charms and “punny” t-shirts sound like the perfect additions to this already awesome event. 📱👕
I need to visit JioSpace too when I have recovered. Such a happening place with lots to eat, drink and be merry.
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