Bigger and Better: The Disruptively Elegant, High-energy Martell Noblige Swift Nights Series Returns

The Martell Noblige Swift Festival, a forward-thinking, high-energy art and entertainment festival that invites the next generation to "Soar Beyond the Expected," is proudly presented by Martell. 

From its inaugural Swift Talent Quest - DJ Edition, seven Martell Noblige Swift Nights club takeovers and the first-ever Swift Festival; Maison Martell’s immersive celebrations uniting the next generation of Martell enthusiasts

The culmination of this genre-bending, cross-cultural celebration, which features the greatest of East and West, will take place on 25th November, 2023, at the Mines International Exhibition & Convention Centre (MIECC). DJ Hyo, also known as Hyoyeon, the South Korean K-Pop singer from Girls' Generation (SNSD), will serve as the event's main act. As a long time fan of SNSD, I can't wait for it!

DJ Hyo or Hyoyeon from SNSD

The entry to the Martell Noblige Swift Festival is complimentary. You can reserve your spot by registering online here, or gain VIP privileges with Swift Access by purchasing Martell at Martell Noblige Swift Nights events, Pernod Ricard Malaysia’s Flagship Store on Lazada, or their Official Store on Shopee before the festival.

Siena Girls

Martell Noblige Swift Festival will feature a carnival of swift surprises and transcendent sonic experience that defies all norms that will feature a stellar line-up of Asian pop and EDM sensations like Siena Girls, the ensemble led by the eponymous Korean Internet personality, model and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents like Swift Duo, featuring the incredibly talented DJ Ice and DJ Ya-Z, Nahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and our very own Martell Noblige Swift Talent Quest DJ winner.

Kevin Ong, Danny Lee and Caven Tang from 3P

Maison Martell firmly believes in enabling cultural architects. To that end, Martell has also launched the Martell Noblige Swift Talent Quest that aims to support and elevate local talents in creative fields to the grand stage. In the current DJ edition, Martell is partnering with DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023, to identify and nurture budding DJs who exemplify the spirit of "Soar Beyond the Expected" and elevate their careers.


The Talent Quest has shortlisted 14 DJs who have been selected to perform at the Martell Noblige Swift Nights. From there, 8 DJs will be selected via public online voting here from 29th Sep to 12th Nov 2023 and during the Swift Nights events; and proceed to the grand finals on 18th Nov 2023.


This November, at the hugely anticipated Martell Noblige Swift Festival, the winning DJ will perform a key performance that is sure to turn heads in the community. In addition to the limelight, players will win rewards worth up to RM30,000, which include a supply of Martell Noblige, RM10,000 in cash, and state-of-the-art Pioneer DJ equipment.

DJ Reeve

For its Martell Noblige Swift Nights events, which will take place between 29th of September and 10th of November, 2023, Martell will also take over seven vibrant clubs throughout Malaysia. Every Swift Night is a carefully planned combination of dance, fashion, and music that perfectly captures the spirit of "East Meets West." These events are more than simply parties; they turn Malaysia's best clubs into neon-lit spaces where immersive entertainment, fashion, and visual art come together to create a multisensory experience that reinvents the traditional night out.

As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!

.: Peace Out :.