I was at the Curve in Mutiara Damansara the other day to check out their Chinese New Year campaign this year. A joyous tribute to the Year of the Wood Dragon, the Curve's 2024 festive campaign embraces rich history while fusing it with modern charm. With the fitting theme of "Dragon Enchantment," the event is sure to uplift the holiday mood and encourage excitement and friendship among shoppers and guests.
Elaine Liew, Centre Manager of the Curve (left) and Encik Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad (right) awakening the dragon with an eye-dotting blessing ceremony to officially launch the Curve’s ‘Dragon Enchantment’ event.
The Centre Court of the Curve will be transformed into an enchanted setting of celebrations and ageless Chinese customs from now until 18the Feb, 2024. The focal point of the festivities is a magnificent and distinctive dragon monument, representing knowledge, wealth, well-being, and luck. This beauty stands out amongst traditional Chinese teahouses, cherry blossoms, and a station for traditional Chinese clothing. This charming location captures the spirit of springtime beauty and Chinese elegance, making it the ideal venue for capturing special moments during this auspicious time of year.
Elaine Liew, Centre Manager of the Curve (left) and Encik Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad (right) invites everyone to visit the Curve for a day filled with cultural splendour and festive joy!
In a spirited gesture of unity and celebratory exuberance, the Curve shares a passionate commitment to invigorating the community and spreading joy, transforming this celebration into a vibrant festivity for everyone. Aligning with its core values of community and inclusivity, the Curve will extend its celebration beyond the mall by graciously presenting a hamper filled with a generous amount of essential groceries to the Rumah Kasih Charity Home Kuala Lumpur.
Spreading love and joy - Elaine Liew, Centre Manager of the Curve (left) presenting the prosperity hamper to Mr Foong (right), representative from Rumah Kasih Charity Home Kuala Lumpur.
In addition, each of the 20 folks received a heartwarming ang pow, symbolising blessings for the festive season. The festivities continued with a delightful high tea and communal Lou Sang session at Royale Chulan, creating a joyous and memorable experience.
The enthralling acrobatic lion - a symbolic representation of good luck and drive away evil spirits on auspicious occasions.
A dazzling performance - spreading the joy this festive season with a musical dance performance featuring talented dancers for a mesmerising showcase that embodies the roaring dragon spirit of Chinese New Year 2024 at the Curve, Mutiara Damansara.
"The Year of the Wood Dragon marks not just a celebration but a manifestation of evolution and rejuvenation at the Curve," shares Elaine Liew, Centre Manager of the Curve. "We've blended the splendour of tradition with the joy of contemporary festivity to create a shared experience for all. In our 20th year, we're not just commemorating our anniversary celebration but also fostering a sense of community and togetherness. We warmly invite you to join us in creating lasting memories that echo with the joy and unity of this festive season."
From now until 18th of February 2024, the Curve Centre Court will be transformed into an enchanting landscape filled with festive atmosphere and timeless Chinese traditions, and will feature a stunning and unique dragon monument.
The ‘Dragon Enchantment’ event is crafted to immerse visitors in a vivid celebration of Chinese heritage, seamlessly blending the traditional with the modern. On 3rd February, a spectacle will unfold as the God of Prosperity with Fairies Walkabout takes the stage. Families can register for this enchanting journey and receive complimentary goodie bags filled with surprises from the Curve’s generous tenants.
Elevating the festivities, the Curve presents the Chinese Traditional Attire Station, providing a unique opportunity for visitors to explore the elegance of Chinese culture. By spending a minimum of RM 38 at any of the Curve outlets, up to 2 receipts, visitors can revel in the opportunity to adorn exquisite Chinese attire, capturing memorable moments in their favourite Chinese outfit. Transporting visitors to the heart of traditional Chinese festivities, this offers an extraordinary and engaging experience that blends cultural richness with modern joy.
Unveil the dragon’s bounty with the Curve’s redemption program that beckons shoppers with enticing rewards. Spend RM188 to receive a set of elegantly designed Red Packets, or elevate your celebration by spending RM398 to receive an exquisite and timeless Chinese Bowl Set along with Red Packets. This program is more than just a reward, it is a heartfelt celebration of the ongoing patronage that the Curve community continues to uphold.
Marking its 20th Anniversary, the Curve invites everyone to partake in a year-long jubilation, commencing with the Chinese New Year festivities. Serving as a steadfast beacon of community, festivity, and inclusivity, the Curve embarks on its grandest anniversary celebration to date. This momentous occasion signifies not just a singular event but the commencement of a year-long revelry, underscoring the Curve’s commitment to fostering a profound sense of community and togetherness throughout this monumental 20th Anniversary journey.
Check out the lion dance and dragon dance performance videos below:-
To find out more info about the Dragon Enchantment celebration and other upcoming events at the Curve, please visit the Curve official website.
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Thank you for the visit and your kind comments! <3