Japan External Trade Organization (JETRO) and Sendo Ichi Seafood proudly announce the collaboration in organizing the first ever Japanese Seafood Fest 2024, showcasing the finest treasures from Japan's seas. I was invited to this event for the media launch of the festival. This event aims to strengthen cultural and financial links between Japan and Malaysia, giving a great experience for seafood fans and culinary experts alike.
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| (Left to Right) Mr Ng Wei Shen, Managing Director of Cuisine Delight Sushi Yoshi, Aldred Yaw, General Manager of Sendo Ichi, Otsuka Kenji, Head Chef of Sushi Yoshi, Mr. Koichi Takano, Managing Director of JETRO Kuala Lumpur, Tan Pei Jun, Director of Mochiya and Kenro Abe, Senior Manager of Lalaport in Japanese Seafood Fest 2024. |
At the official media launch, Koichi Takano, Managing Director of JETRO Kuala Lumpur highlighted the significance of this culinary celebration. "Our role at JETRO is to support the export of Japanese products including food globally. In Malaysia, we are delighted to note the value of food exports from Japan to Malaysia has more than tripled over the past five years. We are deeply grateful to Malaysians who recognise and have an appreciation for the quality and the taste that only Japanese food can bring.” stated Koichi Takano, Managing Director of JETRO Kuala Lumpur.
Mr. Koichi Takano, Managing Director of JETRO Kuala Lumpur thanks the Malaysian public for their support towards Japanese seafood as value of food imports from Japan to Malaysia has tripled over the last five (5) years.
“I invite everyone to relish the exquisite Japanese seafood on offer, with the hope that it fosters a newfound appreciation of Japanese seafood. It is also my wish that you can continue this experience by visiting renowned establishments such as Sushi Yoshi, HUT Sake Bar, and Ten Itsu. For those who prefer the comfort of home, premium Japanese seafood is readily available at retail stores like Mochiya Fine Food Store.” he added.
The festival began with a big introduction that included the cutting of a 60 kg live bluefin tuna by renowned chef Otsuka Kenji of Sushi Yoshi. Guests and VIPs enjoyed an excellent sashimi feast, savouring the freshness and remarkable taste of Japan's harvest. Check out the video of the live bluefin tuna cutting below:-
"Today is a significant occasion as JETRO and Sendo Ichi unite for the Japanese Seafood Fest 2024. This event serves as a platform to introduce and highlight the excellence of fresh, sustainable seafood directly imported from Japan. Sendo Ichi upholds its commitment to the core principle of 'freshness first.” said Aldred Yaw, General Manager of Sendo Ichi Malaysia.
Aldred Yaw, General Manager of Sendo Ichi Kuala Lumpur believes in delivering “freshness first” with a commitment to sourcing food products ethically and delivering the highest quality food.
He added, “Sendo Ichi remains steadfast to ethically source food products globally. We pride ourselves on delivering the freshest, highest quality food to health-conscious consumers, adhering rigorously to all food safety handling standards."
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| Hotate (Scallop) |
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| Saba (Mackerel) |
The Japanese Seafood Fest, which collaborates with the top Japanese restaurants and partners such as Sushi Yoshi, HUT Sake Bar, Ten itsu, and Mochiya, strives to bring the creativity of Japanese gastronomy to gourmet connoisseurs. Attendees can learn how to make delicious handrolls, making the festival a visual and culinary feast.
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| Kaki (Oyster) |
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| Maguro (Bluefin Tuna) & Hamachi (Yellowtail) |
As part of the interactive experience, festivalgoers can discover Japan's harvest, take a quiz, and receive samples of Maguro (Bluefin Tuna), Kaki (Oyster), Hotate (Scallop), Saba (Mackerel), and Hamachi (Yellowtail). To conclude the culinary excursion, visitors are invited to wear a "yukata" to recall the occasion.
The festival took place at at WOW Plaza (South Entrance), Lalaport, Bukit Bintang City Centre from 26th to 28th January 2024, from 1pm to 7pm and visitors who registered for the event received a RM20 cash voucher from Mochiya.
To find out more info and updates on events happening at Lalaport, please visit event website.
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