Check Out This Cool Heineken®’s Gong Hei AR Filter for this Lunar New Year Celebrations!

Hey guys, Chinese New Year is finally here and Heineken® sends a special invitation to continue the age-old practice of sending greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER, the ultimate HEI enhancer designed to provide an extra rush of joy to your Gong Hei Fatt Choy wishes this Year of the Dragon.

Elevate Your Chinese New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

Aside from being the three initial letters of Heineken®, the character "HEI" in the Cantonese greeting shows delight during a happy occasion. Now increase the fun by adding additional HEI. The GONG HEI Instagram filter cleverly turns the "HEI" on your Heineken® can into colourful Chinese New Year greetings! Whether you're DMing your loved ones or spreading HEI love in group conversations, this filter will make your celebrations a little more fresh this year.

What makes the GONG HEI filter even better is that it eliminates the need for you to come up with a unique CNY welcome for your group conversations; the GONG HEI filter does it automatically. Infuse every greeting with the infectious "HEI" spirit by selecting from up to five (5) types of HEI greetings that will make you the star of your own Chinese New Year festivities.

Refreshing your HEI greeting with the GONG HEI filter is simple! Just follow these three straightforward steps:

Step 1: Connect with Heineken Malaysia on Instagram: @heinekenmy.

Step 2: Locate the link to the GONG HEI filter in their bio.

Step 3: Align the HEI on your Heineken® can to the filter, tap to choose your favourite HEI greeting.

With Heineken® in hand, your celebrations are destined to be more auspicious.

Joyce Lim, Marketing Manager at Heineken Malaysia Berhad, expressed, “Recognising the evolving preferences for innovative expressions amongst the tech-savvy generation, Heineken® aligns seamlessly with their vibrant spirit. The GONG HEI filter goes beyond its role as a playful and Instagram-worthy tool; it offers a unique experience that fosters connections with others, spreading and amplifying the joy and festive cheer in a refreshing manner that is distinctly Heineken®. Picture a Heineken® in the palm of our hands, symbolising not just a beverage but a unique connector to the essence of celebration."

Enjoy your refreshing first taste with Heineken® at 15% off during the Chinese New Year season of spreading goodwill. Keep a watch out for the Heineken® GONG HEI trucks on the streets of Klang Valley, Johor, and Penang from January 15th to February 29th. Find the GONG HEI trucks, take a photo, share it to your Instagram story, remember to tag @heinekenmy, and get ready to turn those discounts into a party with a 15% off coupon for Heineken® products.

Watch out for these guys!

Are you ready to dive into more good HEI times? Check out the GONG HEI FILTER here.

As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!


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.: Peace Out :.