I've always admired the creativity of Simone Legno with his fun creation of tokidoki. So when I heard about his trip to Malaysia for the launch of the new The Coffee Bean & Tea Leaf® merchandise collection with collaboration with tokidoki, I knew that I wouldn't want to miss out meeting him.
From left: Mohamed Amar Shah, Managing Director of The Coffee Bean & Tea Leaf® Malaysia; Fiona Rodrigues, Head of Marketing & Innovation of The Coffee Bean & Tea Leaf® Malaysia; Simone Legno, Co-Founder and Chief Creative Officer of tokidoki; Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf®.
This is tokidoki’s very first ever collaboration with The Coffee Bean & Tea Leaf® and will feature four tokidoki characters – Donutella, Buddy Sip, Sandy, and B-Dragon.
“We are thrilled to bring this exclusive tokidoki collection to Malaysia. Our diverse and vibrant community has a deep appreciation for creativity and unique experiences, making tokidoki a perfect match for us. We believe this collection will resonate with Malaysians who value not only great coffee and tea, but also the joy of self-expression through playful, colorful designs,” said Fiona Rodrigues, Head of Marketing & Innovation of The Coffee Bean & Tea Leaf® Malaysia.
Fiona Rodrigues, Head of Marketing & Innovation of The Coffee Bean & Tea Leaf® Malaysia
Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf® added that, “Both brands share a commitment to creativity and innovation, and we believe this collection is a perfect reflection of that. We can’t wait to see our customers enjoy their favorite coffees and teas in style.”
Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf®
Simone Legno, Co-Owner and Artist of tokidoki said, “I am very honored to work with an iconic historic brand like The Coffee Bean & Tea Leaf®. I have been a fan of The Coffee Bean & Tea Leaf® since I moved to California 20 years ago. I spent many hours working in their friendly positive environment. I would often grab a coffee on my way to the office or during my lunch break as well as thinking and drawing while enjoying well curated drinks and healthy food. We are very proud to associate my positive art to such a welcoming inclusive brand.”
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| Simone Legno, Co-Owner and Artist of tokidoki doing a quick painting demonstration at the event |
Which one is your favourite? The tokidoki Dragon water bottle or tokidoki Donutella tumbler?
Simone Legno spared some of his time to sketch some cute characters for the members of the media and I got myself, non other than..... A MONKEY!
I also managed to try out The Coffee Bean & Tea Leaf® CNY seasonal drink Valencia Orange Ice Blended® and I quite enjoyed it. Do check out the video from the launch event below:-
The tokidoki collection is more than just merchandise; it is a celebration of individuality and creativity. Here are some highlights:
tokidoki Dragon
This distinctive black water bottle allows the vibrant colors of the overlapping tokidoki art to truly pop when you're on the go. Its generous capacity (500ml/17oz) will keep you hydrated in style.
Available at RM168.00 per unit
tokidoki Donutella
This enchanting tokidoki insulated stainless steel tumbler is engineered to keep your favorite sip delightfully hot or refreshingly cold for up to an impressive six hours. A leakproof flip top allows you to make a statement that's as refreshing as the drink it holds.
Available at RM168.00 per unit
tokidoki Donutella (left) and tokidoki Dragon (right)
tokidoki Pins
Express your individuality with our captivating collection of tokidoki character pins that ooze playful charm. Choose one that best represents you and pin them to your clothes or bag for a personalized touch.
Available at RM28.00 per unit
Customers can also receive one complimentary pin by topping up their TCB card with a minimum of RM150*. The pins will be released weekly while stocks last:-
• 23 to 29 January: Donutella (Top Left)
30 January to 5 February: Buddy Sip (Top Right)
6 to 12 February: Sandy (Bottom Left)
• 13 to 20 February: B-Dragon (Bottom Right)
To find out more info about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news and promotions, visit their Facebook page at www.facebook.com/CBTLMalaysiaPage.
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