Discover the Real Home of Saudi with Sights, Sounds, and Aromas at the Trade Roadshow in Pavilion KL

On March 4, the Saudi Tourism Authority (STA) launched a trade roadshow at the Westin Kuala Lumpur, where it revealed a number of projects to 18 Saudi stakeholders, including DMCs, hotels, transportation partners, and travel agencies. By taking this calculated risk, Saudi Arabia hopes to strengthen its ties with Malaysian tourists, expand its leisure market, and welcome more visitors from around the globe.

Saudi Tourism Authority reinforcing its presence in Malaysia with its recent inaugural in-person trade roadshow, engaging with key partners across the country

This marks a significant milestone in Saudi’s commitment to welcoming global visitors, aligning with Saudi’s Vision 2030, which envisions welcoming 150 million annual visits by the end of the decade. Notably, Saudi has established itself as the fastest large growing destination by UNWTO as international arrivals increased by 156% compared to 2019.

At the roadshow, I got to try out the Saudi coffee and dates which were part of their breakfast routine every morning.

It has become easier than ever to visit Saudi Arabia as Malaysia is among the 63 countries eligible for e-Visa program. Malaysian passport holders having UK, Schengen or US visit visas are also eligible for e-visa and visa on arrival. In addition, the recently launched 96-hour Stopover Visa grants visitors travelling with SAUDI and Flynas the opportunity to spend up to 96 hours in Saudi before continuing onward journeys, making Saudi the perfect stopover destination for Malaysian travellers.

Not only that, I also got to put on Saudi's national garment which indeed is a new experience for me.

Moreover, Saudi’s aviation sector serves as a key player and stands as a gateway to a rich cultural tapestry. In the past year alone, the airline capacity has increased to over 700,000 seats across three main carriers – Air Asia X, Malaysia Airlines, and SAUDIA with plans to further increase frequency to cater to the growing demand.

Diriyah, the birthplace of the first Saudi state and a UNESCO heritage site

Riyadh desert

During the roadshow, Saudi Tourism Authority announced the unveiling of enhanced Umrah+ packages tailored specifically for Malaysian pilgrims. Accessible through the Nusuk platform, these packages simplify e-visa application processes and present curated experiences, inviting Malaysians to explore Saudi’s rich culture, historical treasures, diverse landscape, and exclusive events and festivals.

Mada in Saleh

The Red Sea's untouched island (Farasan Islands)

Saudi offers a diverse tourism experience, catering to every Malaysian traveller’s preference, be it in culture, heritage, or nature including: Cultural exploration and historical wonders: Saudi stands as a treasure trove for exploration, boasting seven UNESCO World Heritage Sites and over 10,000 archaeological sites. Historical places like Historic Jeddah, At Turaif in Diriyah (birthplace of Saudi), and Al Hijr (Madain Salih) at AlUla offer a captivating journey through the country’s rich heritage.

Diverse offerings: Saudi emerges as a premier leisure destination globally, offering iconic locations such as VIA Riyadh and Bujairi Terrace. These landmarks contribute to Saudi’s allure, providing travellers with the perfect blend of cultural immersion.

I received a souvenir of Arabic calligraphy of my name at the roadshow.

Exclusive events and festivals: Travelers can also enjoy events and festivals, including the vibrant Riyadh Season, the enchanting AlUla Skies Festival, and the magical Winter at Tantora. These occasions offer a unique blend of cultural celebrations and entertainment, providing travellers with unforgettable experiences.

From 5th to 10th of March, take a sensory journey to Pavilion Kuala Lumpur (3rd floor, next to %Arabica Coffee) and discover the real home of Arabia. Please visit the Visit Saudi website to learn more about what Saudi Arabia has to offer travellers.


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.: Peace Out :.