Once again, Guinness enthusiasts can celebrate the famous and Irish roots of the beer with Guinness Malaysia's much-loved, month-long St. Patrick's Day event. Making it "Our Day to Remember" as Malaysians gather to celebrate the good times with their friends over their favourite stout is the focus of the brand's 2024 St. Patrick's Day campaign. The brand has planned a number of interesting events, games, and giveaways at participating stores and bars from now until the end of March, specifically for Guinness enthusiasts to celebrate with one another.
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Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves.
St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, the brand is giving people the power to add their personal touch to the celebration. For the first time ever, Guinness Malaysia is introducing St. Patrick’s charms via AR to showcase their unique touch and give life to their pint. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, and they can share their very own creations on their social media pages to commemorate the occasion, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, as well as these unique charms brought to life. The brand invites Malaysians to head to different bars to collect them all.
Leading up to the big St. Patrick’s Festival on 14th March 2024, fans can purchase their favourite Guinness products to get the exclusive Guinness Cooler Bag for free. All shoppers have to do is purchase two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at participating hypermarkets, supermarkets, and convenience stores or purchase two sets or buckets of Guinness products at participating pubs and bars. Meanwhile, those who purchase a carton of Guinness products on Drinkies will receive the Guinness Cooler Bag as well. To add to the merriment, Apple Watches are up for grabs at participating convenience stores throughout the campaign period.
“Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s “Our Day to Remember”, we want to reward Guinness lovers with new experiences and giveaways. From a touch of personalisation with our AR filter to make the day truly yours, to expressing yourself with the unique collection of icons at your favourite pubs and bars, we can’t wait to see how our fans celebrate with us this year,” said Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad.
Fans who would like to celebrate with Guinness this St. Patrick’s Day can do so with their friends at their favourite pubs and bars where there will be St. Patrick’s Day activities, stand-up comedy nights, parades, games, live bands and so much more. Check out https://guinnessstpatricks.com/ for the full list of participating outlets.
As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
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