The Global Launch of HONOR Magic6 Pro, the Porsche Design HONOR Magic V2 RSR and an AI PC HONOR MagicBook Pro 16 at MWC 2024
HONOR has revealed its innovative all-scenario strategy on 25th of February, introducing AI-empowered cross-OS experiences and an intent-based user interface. Additionally, HONOR introduced a suite of smart devices developed in collaboration with global partners.
HONOR announces the global launch of HONOR Magic6 Pro and an AI PC HONOR MagicBook Pro 16, demonstrating its open-collaborative innovation to enable an AI Era
HONOR also announced the global debut of the HONOR Magic6 Pro and its latest AI PC, the HONOR MagicBook Pro 16. Both devices are equipped with HONOR's platform-level AI, enhancing user experiences with a focus on human-centric empowerment.
"As we race ahead into the AI era, HONOR is committed to delivering human-centric innovations that provide an open and seamless experience to address our consumers' desires and pain points. We are delighted to announce the global launch of the new HONOR smartphones and AI PC, which truly revolutionize the user experience with industry-leading AI capabilities, while breaking boundaries in human-device interaction,” said George Zhao, Chief Executive Officer of HONOR Device Co., Ltd.
Discover the Magic of AI with HONOR Magic6 Pro
The latest addition to the prestigious HONOR Magic Series flagship lineup, the HONOR Magic6 Pro boasts advancements in photography, display, performance, and AI-powered user experiences.
In line with its commitment to human-centric innovation, HONOR has introduced MagicOS 8.0, the latest version of its Android-based operating system. This release incorporates the fully empowered HONOR platform-level AI and features the industry's first intent-based UI. With this, HONOR is transforming the user experience by introducing entirely new multimodal ways for humans to interact with their smart devices.
Enhanced by Magic Capsule and Magic Portal, the HONOR Magic6 Pro offers users a more personalized and intuitive experience. A simple tap on the notifications banner at the top of the screen expands the Magic Capsule, providing additional information and related options. This feature grants users’ instant access to essential resources, eliminating the need to navigate through multiple apps and maximizing productivity and efficiency.
Meanwhile, Magic Portal is a feature powered by AI that understands user messaging and behavior, simplifying complex tasks into just one step. For instance, Magic Portal's AI quickly recognizes addresses in a text message and directs users to Google Maps for easy navigation. In social media like TikTok and Facebook, Magic Portal also makes it easier to access and share information. Users can easily forward details from bookings or online searches with a simple drag. Furthermore, Magic Portal enhances shopping experience by guiding users to platforms to find and purchase items.
By working with partners and app developers, Magic Portal supports over 100 of the most frequently used Apps globally. This ensures users can enjoy a seamless experience across various platforms, allowing them to fully harness the potential of Magic Portal with their favorite applications.
A Sneak Peak of Inspiring AI Practice
HONOR collaborates openly with industry partners, striving to bring more of the industry's leading technologies to the public. To provide a preview of potential future opportunities, HONOR brings on-device AI with open-source LlaMA 2 inside the HONOR Magic6 Pro, which can complete functions such as questions and answers, text creation, and reading comprehension in an offline environment. Collaboration within the industry like this can lead to a more imaginative future for users.
Showcasing the potential of smartphone eye-tracking, HONOR demonstrated the possibility to control a car remotely through the AI-powered eye-tracking system on the HONOR Magic6 Pro. This experimental concept highlights the evolution of interactions between AI-enhanced smartphones and vehicles, surpassing traditional screen or voice controls and opening up to new possibilities in human-device interactions.
Experience Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System
In anticipation to an exciting year of sporting events, HONOR prioritise delivering sports photography comparable to a gold medal, featuring improved capture speeds and clearer snapshots. The HONOR Magic6 Pro introduces an enhanced HONOR Falcon Camera System, powered by an AI model trained with a database 28 times larger than the previous generation. With HONOR AI Motion Sensing Capture, an advanced AI capture algorithm that effortlessly predicts and captures decisive moments in ultra-high definition, surpassing the previous generation by covering a wider range of sports and activities such as jumping, dancing, and martial arts. This makes the device ideal for capturing thrilling moments at sports events and races.
Additionally, HONOR’s latest camera system introduces a remarkable 180MP Tele-falcon Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also boasts a 50MP Ultra-Wide Camera (f.2.0, EIS) and a powerful 50MP main Camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), to capture fast-paced moments in exceptional clarity without compromising on details.
Unmatched Display with HONOR NanoCrystal Shield
Featuring the industry’s most drop-resistant screen glass to date, the HONOR Magic6 Pro sets new standards for display drop resistance. Validated by SGS’s Five Star Overall Glass Drop Resistance Ability certification across multiple scenarios, the display employs advanced materials with a 50% improvement in crystal density. This enhancement results in shock absorption capabilities up to 10 times greater compared to regular glass.
Apart from its durability, the HONOR Magic6 Pro boasts an industry-leading 6.8-inch All-range Low-power LTPO Eye Comfort Display. This display ensures an exceptional viewing experience while prioritising users’ well-being through various human-centric innovations. These include the industry’s highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night Display, and Nature Tone feature.
Powerful Performance Driven by Cross Industry Innovation
The HONOR Magic6 Pro is powered by the Snapdragon® 8 Gen 3 Mobile Platform, delivering a 30% improvement in CPU performance and a 25% increase in GPU performance for the new devices. With support to the Qualcomm® AI Engine, the AI features on the HONOR Magic6 Pro shows exceptional fluency and stability, marking an impressive 98% improvement compared to previous models. Moreover, the chipset delivers exceptional gaming experiences at superb battery efficiency and is packed with advancements that redefine powerful performance.
Recognizing the growing importance for extended battery life, HONOR, as the first brand to incorporate innovations from other sectors into smartphones, introduces the HONOR Second-generation Silicon-carbon Battery and HONOR E1 chipset to enhance efficiency in the HONOR Magic6 Pro.
Inspired by the electric vehicle industry, this 5,600 mAh Silicon-carbon battery performs exceptionally well at low-temperatures, allowing users to play YouTube video for 81 minutes at -20°C with just 10% battery remaining. With 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge, the HONOR Magic6 Pro can charge to 100% in 40 minutes.
Establishing the excellence of the HONOR Magic6 Pro’s advanced battery technology, the device secured 1st place in DXOMARK’s global display rankings with a top score of 157. Additionally, having earned five DXOMARK labels awarded, the HONOR Magic6 Pro stands at the top of the industry in camera, audio, display, battery, and selfie capabilities.
Harnessing AI to Create an All-scenario Interconnected Experience
Enabling an intelligent all-scenario PC experience, HONOR launched its latest AI-powered laptop, the HONOR MagicBook Pro 16, designed for seamless cross-OS collaboration. Leveraging performance enhancements from HONOR's platform-level AI with cutting-edge CPU and GPU, the HONOR MagicBook Pro 16 makes sharing notifications and synchronization materials across HONOR smartphones, PCs, and tablets convenient through MagicRing.
Expanding the all-scenario experience to a more compact device, HONOR also released its latest tablet, the HONOR Pad 9. This tablet boasts an impressive 12.1-inch 2.5K HONOR FullView Display with a 120Hz refresh rate, an eight-speaker audio system featuring HONOR Histen sound tuning technology. The HONOR Pad 9 offers an exceptional user experience and stands out with its distinctive design.
Teasing the PORSCHE DESIGN HONOR Magic6 RSR
At this year’s MWC, HONOR not only officially introduced the Porsche Design HONOR Magic V2 RSR foldable smartphone to the global stage for the first time but also unveiled a teaser for the Porsche Design HONOR Magic6 RSR. This device also embodies the DNA of Porsche Design.
Color and Pricing:
Designed for users who prefer a sleek, modern style and a timeless appeal, the HONOR Magic6 Pro is offered in Black and Epi Green priced at 1,299 Euro (12+512GB).
Paying tribute to iconic Porsche cars, the Porsche Design HONOR Magic V2 RSR is available in Agate Grey and is priced at 2,699 Euro (16GB+1TB).
The HONOR MagicBook 16 Pro, available in White and Midnight Black will be available starting from Q2 2024.
Meanwhile, the HONOR Pad 9 will be priced at 349 Euro.
For more info, please visit HONOR official website at https://www.hihonor.com/my/.
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