Panasonic Launches LUMIX S9 Compact Full-Frame Mirrorless Camera in Malaysia Starting from RM7,599

I was at the launch at Panasonic latest compact full-frame mirrorless camera – LUMIX S9. The launch took place in the heart of Kuala Lumpur and it is part of the LUMIX S Series. The LUMIX S9 is the smallest and lightest in the series with four colour choices which I will get into that in a bit and also emphasizing the capability to shoot and share to social media in 30 seconds via the new LUMIX Lab app.

The approx.24.2-megapixel full-frame CMOS sensor, equivalent to that of the LUMIX S5II, and the latest engine capture content in rich detail with natural tones. In addition, the camera is equipped with PDAF (Phase Detection Auto-Focus), which provides excellent subject tracking, and Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot confidently, whatever the situation. As mentioned, it will be available in four colours – Jet Black, Crimson Red, Dark Olive, and Dark Silver. My personal favourite is the Dark Olive and Dark Silver.

Panasonic LUMIX S9 in Dark Olive

The LUMIX S9 also allows creators to easily enjoy a range of popular, classic or bespoke color styles in-camera with the popular REAL TIME LUT function via a new dedicated ‘LUT’ button on the camera body. 

In addition, the new LUMIX Lab app enables creators to develop their own unique LUT color files on their smartphone. This means users can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer, expanding the scope of creative possibilities. The speed of transferring data from camera to smartphone has also been improved with the new app.

Sharing photos to social media are faster and easier with LUMIX Lab app

The LUMIX S9 introduces a new recording format; MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high quality videos in the optimum format for smartphone, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, content creators can easily shoot and share while on the go.

From left: Mr.Eric Yap (Head of Consumer Business, Shriyo Marketing Sdn Bhd), Mr.Michael Teh (Managing Director of Shriyo Marketing Sdn Bhd), Mr.Takahiro Oyama (Deputy Managing Director, Panasonic Appliance)

The official launch of the LUMIX S9 was held at AfterOne, KL and was officiated by the Deputy Managing Director of Panasonic Appliances Marketing Asia Pacific, Mr Takahiro Oyama.

Mr. Takahiro Oyama, Deputy Managing Director of Panasonic Appliances Marketing Asia-Pacific

“The new LUMIX S9 is more than another piece of technology to facilitate content creation. It is designed to be your creative companion. The photos and videos captured eternalise not just memories, but stories unique to one’s life – and this camera makes this process far more intuitive and seamless,” shared Mr. Oyama.

Mr. Alex Chong, Associate Director of AV Products Regional Marketing for Panasonic Appliance Marketing in Asia Pacific

Panasonic aims to offer a new enjoyable shooting experience to creators with the LUMIX S9, making the journey from capturing to sharing the moment seamless and intuitive. Whether you're a professional photographer or a social media enthusiast, the LUMIX S9 provides the perfect blend of performance, style, and convenience.

Alongside the LUMIX S9, Panasonic has introduced the LUMIX S 26mm F8 (S-R26) at RM1,099, an incredibly compact and lightweight full frame lens. The slim design enhances portability while still keeping its high resolution and outstanding image quality. With a fixed focal length of 26mm, an F-stop of F8, and manual focus, this new pancake lens is designed for the enjoyment of casual and creative shooting. Perfect for spontaneously capturing fleeting moments, the 26mm delivers unique results compared to the existing line-up of LUMIX S Series wide-angle, fixed focal length lenses.

Beside the Lumix S-R26, Panasonic will also be releasing the new LUMIX S 18-40mm F4.5-6.3 lens to the full frame LUMIX S Series lens line-up soon. A compact and versatile zoom lens ideal for daily use, the upcoming 18-40mm has the closest shooting distance of 0.15m/0.49ft. This lens covers focal lengths from an ultra-wide angle of 18mm to a semi-standard 40mm, allowing for the flexibility to capture expansive landscapes and buildings or portrait shots in a natural perspective. The design of the lenses, perfectly matches the LUMIX S9, creating a cohesive and stylish look for users who value both form and function.

Distributed by Shriyo Marketing, the LUMIX S9 is available for pre-order at RM7,599 for the DC-S9GA Body alone, and RM8,999 for the DC-S9KGA, which comes with an R2060 Lens (which is the LUMIX S 20-60mm F3.5-5.6)

Models pre-ordered via retail from 30 May to 30 June 2024 will be available in the colours Jet Black and Dark Olive, while those pre-ordered from Lazada or Shopee from 6 to 30 June 2024 will be available in Jet Black and Crimson Red. All pre-orders of the LUMIX S9 will come with a free gift of a SmallRig L-Shape Handle, a battery pack, and a 64GB SanDisk Extreme Pro SD Card.

If you're interested to find out more info and updates on Panasonic Lumix cameras, you can head on to their website here