I was at Common Ground at Citta Mall PJ for the launch of Clicks, a first-of-its-kind keyboard accessory for iPhone that extends its capabilities. Clicks frees up screen real estate previously consumed by a virtual keyboard, giving iPhone users more space for apps and content.
The launch was attended by Clicks Technology’s founding team, Adrian Li Mow Ching, Chief Executive Officer of Clicks Technology, Johnathan Young, Chief Commercial Officer of Clicks Technology, Jeff Gadway, Chief Marketing Officer of Clicks Technology and Andy Tan, Managing Director of Swap Asia.
Featuring a full keyboard with real buttons, Clicks offers users a tactile typing experience that enables new possibilities for creating on the go with speed and precision. Clicks also gives iPhone users more control of their phone with keyboard shortcuts and new dedicated keys that unlock the full power of iOS.
Clicks will be available exclusively to Malaysian iPhone users through Swap Asia, the region's leader in value-add services, focusing on creating value in end-to-end device lifecycles for carriers and manufacturers.
“We use keyboards on our desktops, laptops and tablets every day - so it's kind of odd that we abandoned physical buttons on the smartphone. Clicks brings the tactility and precision of a physical keyboard to iPhone, so people don't have to wait until they get back to their desks to create or communicate with the satisfying feedback only real buttons can provide." said Michael Fisher (known as Mr. Mobile), Co-founder of Clicks Technology and a YouTube tech reviewer with 1.2 million subscribers.
“Clicks will appeal as much to longtime iPhone users as it will to past keyboard phone users," said Kevin Michaluk, Co-founder at Clicks Technology. “We assembled a dream team of tech industry veterans to bring together the best of physical keyboards with the best of iPhone. We labored over every decision from exactly how the buttons should feel to the keyboard layout, ensuring it would be intuitive for iPhone users.
Andy Tan, Managing Director of Swap Asia “We are honoured to partner with Clicks Technology to bring this innovative product to the region. Their drive for innovation resonates perfectly with our own vision and culture, giving us the opportunity to create stronger value for Malaysian customers. We are excited to leverage our expertise and market presence to drive the growth of Clicks in Malaysia, offering iPhone users a unique and enhanced experience for the very first time.”
Combining the Clicks creator keyboard with iPhone brings the benefits of touch and typing together in a seamless experience of:-
1) Content first experiences – Today’s virtual keyboards occupy almost half the screen and obscure content. By moving the keyboard off the display when typing, Clicks nearly doubles the screen available for iPhone users to immerse themselves in apps and content.
2) Precision typing for on-the-go creation – Many iPhone users wait to get back to their desks to tackle tasks on a full keyboard. With real keys, typing feels natural allowing for mobile creation like writing long notes, editing documents, or taking action on ideas.
3) Tackling tasks with keyboard shortcuts – iPhone users gain access to powerful iOS keyboard shortcuts for the first time. Some examples include:
• Press CMD + H to quickly navigate to your home screen
• Use CMD + Space to launch Search
• Scroll through web pages with space bar
• Clicks supports keyboard shortcuts across many iOS and third-party apps
4) 36 customizable Action Buttons – Turn your keyboard into a remote control for apps and tasks with Clicks Mode. Launch Apple Shortcuts at the push of a button such as summoning Uber, emailing meeting updates, and controlling smart home devices. More information can be found here, via Clicks co-founder, known as CrackBerryKevin, tech writer at crackberry.com
5) Backlight for typing at night – A keyboard backlight makes it easy to type comfortably and confidently in low-light conditions. It goes on and comes off easily. The one-piece design is the first of its kind for an iPhone keyboard, fitting snugly and offering a seamless extension of the iPhone.
6) Nothing to charge – Clicks connects directly to the iPhone through Lightning (iPhone 14 Pro) or USB-C (iPhone 15, iPhone 15 Pro Max) and allows users to charge their phone as normal. With this direct connection to the iPhone, the keyboard has no battery to charge or Bluetooth connection
7) Clicks Keyboard App – With features such as brightness levels, dim timeouts, battery optimisation options, alt lock, and caps lock, Clicks puts the power in the hands of the customers so they can customise their own unique iPhone experience.
Clicks Keyboard for iPhone 15 Pro is priced at RM669 and iPhone 15 Pro Max at RM769.
Both models will be available in four colour options, including London Sky, Royal Ink, Bumble Bee, and Miami Beach.
The pre-orders begin now until 19th July, 2024 and customers can pre-order the Clicks Keyboard for their iPhone 15 Pro or iPhone 15 Pro Max through Swap Asia and DirectD.
Swap Asia (https://swap-asia.com/brands/clicks/)
If you prefer an in-store experience, the Clicks Keyboard will be available at all authorized Swap Asia retailers beginning in August. Please visit www.swap-asia.com for a complete list of locations and more info.
.: Peace Out :.
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