Sensodyne Malaysia Launched Sensodyne Fresh Mint at 1 Utama in conjunction with World Oral Health Day!

I was at 1 Utama Shopping Centre in Petaling Jaya yesterday for the launch event of Sensodyne Fresh Mint. A survey by Haleon revealed that 69% of Malaysians experience regular tooth sensitivity, with 61.8% enduring discomfort rather than seeking dental treatment. Sensodyne, Malaysia's top sensitivity toothpaste brand, is re-launching its Fresh Mint toothpaste with an improved formula to help Malaysians live life worry-free from sensitivity. Cold foods are the leading cause, followed by sweet and hot drinks. Only 13.1% actively address sensitivity by brushing their teeth.

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind!

The event took place in 1 Utama, Old Wing until 13 April 2025.

In response to this widespread issue, Sensodyne has launched of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. 

Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

•    24-Hour Protection: With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation.
•    Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

•    Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

•    100% of regular Sensodyne users expressed daily satisfaction.
•    98% reported improvement in their sensitivity symptoms.

Mr Law Chen, Marketing Director - Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

From left: Yang Berusaha Dr. Mohd Salman bin Masri, Periodontist representing Malaysian Dental Association (MDA) and Mr. Law Chen, Marketing Director at Haleon Malaysia, Singapore & Brunei, along with content creators, Joey Leong, Hazeman Huzir and Sharifah Rose during the panel discussion at the launch event. 

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21st April until 21st May, 2025.

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores. If you want to find out more info about this campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.

.: Peace Out :.