Luckin Coffee Collaborates with Honor of Kings with Limited-edition Merch Releases and Cosplayer Meet & Greet!

Last Sunday, I was at Luckin Coffee in Sunway Pyramid for the Shi & Yao meet and greet in conjunction of the collaboration between Luckin Coffee and Honor of Kings. If you're a fan of the mobile game Honor of Kings and at the same time enjoy a cup of joe from Luckin Coffee, this is something not to be missed!

Fruity Series: Grape Fizzy Americano (left) and Orange Americano (right)

Luckin Coffee has been around in Malaysia for about five months and now the brand has unleashed its Fruity Series: a collection of drinks that blend its signature robust brews with a playful pop of fruit. The Orange Americano delivers a tangy citrus zing paired with smooth espresso, while the Grape Fizzy Americano sparkles with sweet, effervescent grape notes.

Lea cosplays as Yao and Angellowee cosplays as Shi

These aren’t just drinks; they’re a moment, designed for Gen Z’s obsession with bold flavors, eye-catching aesthetics, and cultural cachet. Now pouring at Luckin Coffee outlets nationwide, except Pavilion Damansara Heights and AEON Maluri, the Fruity Series is officially the season’s coolest sip.

From left: Lea and Angellowee posing with the Luckin Coffee Fruity Series drinks

But Luckin isn’t stopping at tantalizing taste buds. In a move that’s as strategic as it is sensational, the brand has teamed up with Honor of Kings, the multiplayer online battle arena (MOBA) game that’s got Malaysia’s youth in a frenzy. This collaboration goes beyond a simple marketing flex; it’s a celebration of cultural connection and shared fandom. 

At the bustling Luckin Coffee outlet in Sunway Pyramid, fans and customers got their chance to meet the popular cosplayers Angellowee (@therealangelloweee) and Lea (@lea_coser) brought the game’s beloved characters, Shi and Yao, vividly to life.

Signing session with Lea and Angellowee

On the 8th of June, where the weekend crowd’s energy amplified the buzz saw the cosplayers mingle with fans, their striking costumes turning heads and sparking countless selfies, bringing the game’s universe into the real world. Fans who snagged a Fruity Series drink walked away with exclusive collectible photo cards, while a lucky few scored personalized photo ops, seamlessly blending gaming fandom with Luckin’s coffee cool.

The excitement doesn’t end there. From June 6 to 30, 2025, Luckin Coffee and Honor of Kings are rolling out a limited-time merchandise drop that’s practically begging to be flaunted. Think pop sockets, phone charms, and holographic stickers; exclusive little tokens that scream, “I’m in on the trend.” Customers can unlock these goodies through three irresistible combo deals: the Solo Buff Combo (RM12) pairs a Fruity Series drink with a pop socket or phone charm; the Duo Buff Combo (RM20) doubles down with two drinks (either two Fruity Series or any one Fruity Series and one bestseller) and a merch pick; and the Fruity Boost Combo (RM18) serves up two Fruity Series drinks for the ultimate refresh. Each combo comes with a coveted holographic sticker, because no Gen Z haul is complete without a little shimmer.

This exclusive bundle included a free Fizzy Grape Americano, a Buy 1 Free 1 voucher, and two 40% off coupons, available only through the Luckin Coffee app after staff verification. It was a deal that rewarded creativity and loyalty in equal measure.

Luckin’s Malaysian gambit is a masterclass in tapping into what makes Gen Z tick: bold flavors, immersive experiences, and a seamless fusion of digital and IRL cool. By aligning with a gaming titan like Honor of Kings, the brand is cementing its place as a cultural tastemaker, not just a coffee chain. With plans to keep pushing boundaries through high-profile collaborations, Luckin is brewing something bigger than coffee; it’s a lifestyle, and Malaysia’s youth are all in.

If you would like to know more details about Luckin Coffee and its upcoming promotion, check out their social media @luckincoffee.msia or visit their official site at luckincoffee.com/my.

.: Peace Out :.