REDLINE Fitness Games by NISSAN Returns for the Third Edition in MIECC

I was at MINES International Exhibition & Convention Centre (MIECC) to try out the workout stations for the REDLINE Fitness Games by NISSAN. Returning this year as the third edition, it is an highly anticipated fitness event held on 26 and 27 July 2025. Following the overwhelming reception of the first two instalments in 2023 and 2024, this year’s event has already greatly surpassed previous participation numbers, further cementing its status as one of Southeast Asia’s largest and most inclusive fitness competitions. Over 10,000 local and international participants and spectators will converge on the REDLINE arena for a weekend of action.

Malaysia’s premier functional fitness event returns this July, welcoming individuals of all fitness levels to find their REDLINE!

Positioned at the intersection of athleticism and community, REDLINE has established itself as a regional movement that encourages individuals of all fitness levels to embrace the challenge of functional fitness. Organised by Fresh Events Asia and supported by returning title sponsor NISSAN, REDLINE Fitness Games offers a platform for gym-goers and fitness enthusiasts to push their limits in a dynamic, high-energy environment.

A group warm up before the REDLINE Fitness Games

Participants lining up to enter the starting point of the game

20 participants will be starting every 5 minutes sequence as the games progress

The event’s core format remains rooted in the REDLINE workout arena, a sequence of workout stations designed to test strength, endurance, agility, and mental resilience. This year’s circuit includes a mix of 12 full-body cardio and strength challenges, such as a 500-metre run, SkiErg, BikeErg and RowErg segments, deadball burpees, sled push and pull, and The Mule - a sequence of fast carries using progressively heavier sandbags.

Other exercises, such as Russian twists, squat thrusts, shuttle runs, and the sandbag gauntlet, ensure a demanding yet balanced workout that challenges all facets of physical performance. Participants will compete in structured categories, with Singles, Doubles, and Team Relay formats available for men, women, and mixed teams.

Members of the media trying out the SkiErg machines

Within the Singles division, athletes can register under one of three difficulty levels: Beginner (Level 1), Intermediate (Level 2), or Advanced (Level 3). This ensures that individuals from a wide range of backgrounds can participate meaningfully and competitively.

Jeff Ross, General Manager of Fresh Events Asia, noted that the enduring appeal of the REDLINE Fitness Games lies in its combination of physical intensity and social camaraderie.

“Every year, these games are a reminder of the raw grit and spirit of community they ignite. But that was always the vision – REDLINE was never meant to be just another fitness event. It’s about creating a space where anyone, whether a seasoned athlete or a first-timer, can show up, feel welcome, and participate in a large-scale fitness event. It’s about belonging, pushing your own limits, and being part of something bigger,” he said.

“We’re also grateful to have the continued support of NISSAN, MyCEB, Concept2 and all of our other many partners and exhibitors as we deliver another amazing REDLINE Fitness Games experience here in Malaysia.”

Cold plunge area by Warrior Plunge

NISSAN’s return as the event’s title sponsor is also a strong endorsement of the brand’s alignment with REDLINE’s values. Khoo Cheng Pah, Chief Executive Officer of Edaran Tan Chong Motor Sdn Bhd, shared that the automotive brand’s ongoing involvement reflects its commitment to promoting strength, endurance, and boldness – all qualities central to both REDLINE Fitness Games and the NISSAN product line.

Massage corner for recovery conducted by Beyond Massage

“We’re proud to be part of REDLINE Fitness Games again! At its core, REDLINE is about pushing boundaries. This pursuit of performance mirrors what we at NISSAN strive for in everything we build and everything we do. It’s about constantly evolving for the better. It’s about a shared mindset and vision of going further that makes this partnership so meaningful to us,” he said.

REDLINE Fitness Games 2025 is also proudly supported by the Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia, which has been highly instrumental in the smooth operation and running of the two-day event.

“We’re pleased to support REDLINE Fitness Games as it continues to grow into a signature fitness event for Malaysia and the region. This event reflects the kind of dynamic, community-focused experiences that align with our mission to elevate Malaysia as a preferred destination for world-class sporting and lifestyle events. We’re proud to contribute to its continued success by providing both strategic support and local insights, towards a safe, rewarding, and culturally rich experience,” said Tan Mei Phing, Chief Executive Officer of MyCEB.

Meanwhile, this third edition of REDLINE Fitness Games in Malaysia will serve as an opening act for the brand’s regional expansion. In December 2025, Bangkok will host its first REDLINE Fitness Games, with Vietnam preparing to join the roster in early 2026.

The term ‘REDLINE’ refers to the point at which a car’s engine - or in this context, the human body - is pushed to its maximum performance threshold. At the REDLINE Fitness Games, participants are encouraged to discover their limit - their “REDLINE” - challenging both body and mind.

REDLINE Fitness Games by NISSAN continues to push the frontier of what community-driven fitness events can be, offering an experience that is physically demanding, emotionally fulfilling, and undeniably inspiring.

If you want to know more details about REDLINE Fitness Games by NISSAN, please visit www.redlinefitnessgames.com.

.: Peace Out ✌🏻:.