I was at Courtyard by Marriott, Kuala Lumpur South for the launch of TOP Ultra Nano Fresh Tech. If you think that your laundry may look clean, but is it truly hygienic? While visible stains and odours are easy to detect, the No. 1 hidden laundry enemy behind foul smells, colour fading, and yellowing white clothes is often overlooked – invisible body grime! This sticky mixture of sweat, body oil, dirt, and dead skin cells wraps tightly around fabric fibres and sticks deep in our fabrics even after repeated washing, trapping and causing odour and dirt build-up over time.
Experience next-level cleaning technology that removes invisible body grime for hygienically clean laundry and longer-lasting fabric!
Recognising the limitations of normal detergents, which often clean only at surface-level and mask odours with fragrance without removing the invisible body grime, TOP, Malaysia’s No.1 detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the first of its kind breakthrough technology in Malaysia from Lion Japan.
Some activities for the guest to participate at the event
Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.
As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution that ensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.
Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd
“As Malaysia’s No. 1 detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. “We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”
It’s Not Clean Until It’s TOP Clean
TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:
• Effective removal of invisible body grime for next-level malodour elimination
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust
The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes!
Feel TOP EveryWear, Clean That Moves with You
Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh-smelling, and ready for every moment.
Celebrity Ayda Jebat and Chen Keat Yoke sharing their laundry experience with TOP detergent at the event
Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean—deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day. Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it's TOP Clean.
The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.
If you are interested to find out more about TOP and its latest improved products, kindly visit their official website here. You can also purchase TOP detergent product from shopee at https://s.shopee.com.my/AUk8xHjsrH.
.: Peace Out ✌🏻:.
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