BLACKMORES & IJN Join Forces to Promote Early Detection and Preventive Heart Care

With a heritage of over 90 years, BLACKMORES continues to inspire Malaysians to take control of their health with a wide range of premium, science-backed supplements. Trusted by millions worldwide, BLACKMORES has won the Platinum Award at the Reader’s Digest Trusted Brands for 11 consecutive years, reflecting its commitment to natural healthcare that supports everything from heart health to daily wellness.

BLACKMORES & IJN unite to promote preventive heart care and raise public awareness.

"At BLACKMORES, our approach to preventive health is holistic, focusing on education and daily nutrition to empower Malaysians to take charge of their own wellness,” said Chloe Meng, Head of Marketing, Blackmores Malaysia and Singapore.," said Chloe Meng, Head of Marketing of BLACKMORES Malaysia.

As part of this ongoing commitment, BLACKMORES recently partnered with Institut Jantung Negara (IJN) to bring heart health awareness directly to the community through The IJN Heart Games 2025 at The Curve, Damansara. Visitors benefited from health screenings, including checks for BMI, blood pressure, glucose, and cholesterol, with many taking advantage of advanced heart assessments such as electrocardiograms (ECG) and echocardiograms (ECHO). Participants walked away with clearer insights into their cardiovascular health, underscoring the importance of early detection and preventive care.

Cardiovascular disease (CVD) remains one of Malaysia’s most pressing health challenges. In 2023 alone, ischaemic heart disease claimed 29,741 Malaysian lives, almost double the 16,374 deaths recorded just four years earlier. A 2025 nationwide study further revealed that more than 21% of adults, or about 3.6 million Malaysians, face a high 10-year risk of developing CVD. Beyond the human cost, non-communicable diseases (NCDs), including heart disease, account for an estimated RM64.2 billion annually in healthcare expenses and productivity losses.

"IJN remains committed to raising awareness on cardiovascular health and emphasising the importance of early detection. Collaborations such as this provide opportunities to connect directly with the public in meaningful, engaging ways,” said Prof. Dato’ Sri Dr. Mohamed Ezani Md Taib, Chief Executive Officer of Institut Jantung Negara.

The success of The IJN Heart Games reaffirms BLACKMORES’ commitment to supporting preventive healthcare through both science-backed wellness solutions and community-driven initiatives. Its recognition as Reader’s Digest Trusted Brand 2025 underscores the company’s dedication to building a proactive, healthier mindset.

For more information on BLACKMORES' vitamins and supplements of natural healthcare products, visit blackmores.com.my.