On the evening of 14 November, I was at M Resort & Hotel for the Superbrands Malaysia 2025 Awards. This is the 17th edition and it showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event.
Gala evening pays tribute to excellent brands in the country
2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands.
Superbrands Malaysia 2025 Awards celebrates its 17th annual edition and presented 42 brands at M Resort Bukit Kiara in a memorable and glittering gala evening
Superbrands Malaysia 2025 Award Certificates
The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status.
Presentation of Superbrands award to recipient GAIDO MALAYSIA flanked by guest of honour, Mr K Haridas (middle) and Superbrands Malaysia Director Mr Mike English (right).
Presentation of Superbrands award to recipient KYLOW flanked by special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub (middle) and VIP guest Internet personality Mahadir Mohamed Arifin "Mahamahu" (right).
Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website.
VIP guest Internet personality, Mahadir Mohamed Arifin receiving token of appreciation from Superbrands Malaysia Director Mike English
The 2025 awards were presented in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub.
Here are the foods I had at the event. Classic Nicoise Salad, French Onion Soup with Cheese Crouton, Tender Seared Beef Fillet Medallions and ended with Belgian Chocolate Sphere dessert.
Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!”
Superbrands Malaysia Director Mike English addressing recipients of the selected 42 brands
“Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.”
Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected.
Guest of honour Mr K Haridas, President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM) congratulating winners of the Superbrands Malaysia 2025 Awards
“Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,”
Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: - define your purpose - be authentic - deliver consistently - listen to what your audience wants - embrace technology and innovation yet maintain your human touch and - build integrity into your DNA and create reputation that lasts.”
To date over 40,000 individual brands have been featured worldwide. You can find out more info on Superbrands, by visiting www.superbrands.com.
.: Peace Out :.
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