Roku Gin Presents Come Alive: Awaken Your Senses from Afternoon into Twilight With a Sun and Moon Collaboration

As Malaysia’s No. 1 gin, Roku Gin brings its Come Alive campaign to the forefront with a new local interpretation crafted in collaboration with Sun and Moon. Rooted in the campaign’s call to embrace one’s peak, Come Alive encourages people to view the everyday with fresh curiosity, to seek connection with kindred spirits and to rediscover moments that spark vitality. In Kuala Lumpur, this philosophy is expressed through an immersive journey of taste and exploration at Sun and Moon, where a limited time pairing experience captures nature at its most expressive and invites guests to savour, reflect and explore.

Flavours and rituals inspire discovery, creativity, and connection at every moment.

Alongside this celebration of awakening and possibility, Bella Kuan adds her own touch of inspiration to the campaign. A special video will soon reveal another layer of what it means to Come Alive. For Bella, it is the freedom to live with intention, to welcome spontaneity and to nurture the connections closest to her, a personal expression of living at her peak. The campaign continues to champion the beauty of being fully present.

This collaboration also marks the introduction of Darwin Ng as Suntory Global Spirits’ newest Brand Ambassador for Malaysia, bringing his creativity and deep understanding of Japanese spirits to Southeast Asia’s evolving cocktail landscape.

From left: Zax Lee, Sun and Moon’s Head of Bar with Darwin Ng, Malaysia Brand Ambassador for Suntory Global Spirits

Drawing from Darwin Ng’s creative approach and Sun and Moon’s Head of Bar, Zax Lee’s refined sensibilities, the experience unfolds as a distinctive tapas style pairing that reflects both brands’ appreciation for nuance, craft and mindful innovation. Each tapa is paired with a Roku Gin serve designed to showcase the character of its six signature botanicals: Sakura flower, Sakura leaf, Yuzu peel, Sencha tea, Gyokuro tea and Sansho pepper. Together, these elements highlight Roku’s belief in honouring ingredients at their peak.

At the heart of the experience is the signature Roku Gin and Tonic with a Malaysian twist. Crystallised ginger adds a gentle spice and citrus lift, revealing Sakura leaf and Yuzu peel as the drink opens, bringing a refreshing balance of brightness and warmth. Familiar yet invigorating for daytime drinking, it embodies the Come Alive spirit with clarity and lightness.

Bringing excitement to the offering is a limited time menu of Roku Fizz creations, designed to spark creativity and elevate flavour without overpowering. The Fizz format creates a vibrant and expressive canvas for pairings like the fig and dry beef toast, where richness and sweetness echo the drink’s interplay of warmth and brightness, resulting in an unhurried finish that feels both satisfying and subtly refreshing.

DISCOVER: Guests begin their journey in a softly illuminated passage framed by living greenery, a quiet threshold that invites them to open their senses to new tastes. Discovery unfolds through unexpected yet harmonious combinations that reveal Roku Gin’s botanicals in fresh and expressive ways. Baby scallop with yuzu and chilli, truffle toast with fresh truffle, and Roku Fizz serves layered with matcha, jasmine cold brew, passionfruit and citrus create an introduction that is vibrant, curious and full of possibility.

CREATE, THE LIVING BAR EXPERIENCE: At the centre of the collaboration is The Living Bar, where discovery becomes creation. Herbs and fresh elements are thoughtfully arranged in the space, inviting guests to handpick what resonates with them and reconnect with the textures and aromas of nature. As Japan’s most beloved no. 1 gin, Roku expresses its six signature botanicals with clarity, and these touches allow guests to experience that character in a more personal way. add their chosen elements to their Roku Gin Fizz serves, turning each cocktail into an expression of self and transforming the act of mixing into a mindful ritual.

REFLECT: The journey concludes as Sun and Moon settles into twilight, a moment that invites guests to savour a gentler expression of Roku Gin. Here, Roku Gin reveals how beautifully it fits into new and unexpected occasions, especially the subtle hours where day slips into night and moments of connection naturally unfold. Every sip invites guests to live fully, move forward with intention and carry the spirit of discovery into each day, embodying Roku Gin’s ethos of rejuvenation and the uplifting moments that ignite curiosity, conversation and connection.

Zax Lee, Head of Bar at Sun and Moon shares: “We have been seeing a clear shift in how people choose to spend their time. Guests are embracing those in between hours, the moments just before evening settles, to slow down, reconnect and experience something meaningful in an elevated way. Sun and Moon was created with that rhythm in mind. It is a place where the day flows naturally into twilight, where flavour, conversation and curiosity unfold at their own pace. Collaborating with Roku Gin feels intuitive because we share the belief that these quiet transitional moments can spark the most connection.”

MALAYSIA’S OWN ‘COME ALIVE’ MOMENT

“Come Alive is more than a campaign for us. As Japan’s No.1 gin, Roku Gin has always championed the art of capturing peak seasonal expression, and this belief shapes the way we create, collaborate, and inspire moments of connection. It reflects how we hope the next generation will experience Roku Gin, as a companion to moments of curiosity, connection and self-expression. In Malaysia, there is a meaningful opportunity to reimagine how gin fits into daily life and to introduce occasions that feel fresh, natural and unexpected. By working with inspiring personalities and celebrating the small everyday moments that matter, we aim to deepen the brand’s resonance here. Collaborations like Sun and Moon invite guests to explore new rituals, savour surprising pairings and rediscover the joy that emerges when people come together with intention.”,” adds Roger Chen, Marketing Director SEA.

Zax Lee, Sun and Moon’s Head of Bar

“At Sun and Moon, dining is a form of storytelling,” further reflects Zax Lee. “Moving from garment to palate changed how I see creativity. Fashion taught me to play with structure and flow, and those instincts now guide how I build flavour and experience. Working with Roku Gin and collaborating with Darwin felt like a natural extension of that approach. Together, we reimagined familiar classics and combined different ideas into something new, creating pairings that feel fresh, expressive and full of character.”

Darwin Ng, Malaysia Brand Ambassador for Suntory Global Spirits

“Stepping into the role of Brand Ambassador for Suntory Global Spirits feels like an opportunity to create connections that matter,” shares Darwin Ng. “I have seen how a single drink can shift a mood or spark a conversation. I want to inspire people to see gin differently, not just in new serves but in unexpected moments throughout their day. Collaborating with Sun and Moon has been an incredible creative exchange, bringing together lifestyle, flavour and craft in a way that makes this next chapter especially exciting.”

The Roku Gin x Sun and Moon Experience will be available for a limited time from the 1st to the 31st of December 2025 exclusively at Sun and Moon, Kuala Lumpur. Reservations highly recommended.

If you would like to find out more info on the collaboration and online bookings, please visit this link.

.: Peace Out :.