Lotus’s Makes Chinese New Year Shopping Extra Easy, Extra Worth it with Semuanya Ekstra Ongsem

Yesterday, I was at Lotus's Kepong for the launch of Lotus's Malaysia's Chinese New Year 2026 festive campaign, “Semuanya Ekstra Ongsem; 真好价，更HO SEH”, reinforcing its promise to make festive celebrations more affordable, convenient and stress-free for Malaysians. If you're looking to shop for this CNY, now is the best time to start at Lotus's!

Rooted in the idea of “Ekstra”, extra value, extra care and extra thoughtfulness, the campaign goes beyond discounts to deliver a complete festive shopping experience, from essential groceries and reunion dinner staples to rewards, activities and immersive in-store experiences.

“This year’s Chinese New Year campaign is centered on practical value”, said Lee May Li, Commercial Director of Lotus’s Malaysia.

“Beyond great deals, we have put extra care into curating relevant products, meaningful rewards and engaging activities that truly support how Malaysians celebrate.”

Yee Sang tossing joined by Lee May Li, Lotus’s Commercial Director, Neil Gurusamy, Lotus’s Malaysia COO, brand partners Maggi, Mondelez, and official beverage partner Coca-Cola.

Yee Sang tossing session was also joined by members of the media,

She added, “We understand that shoppers want value without compromise. That’s why we focused on a well-balanced festive assortment that combines quality, price, affordability and everyday essentials; helping customers save time and enjoy the season with greater peace of mind.”

Festive Essentials at Exceptional Value

From 1 January to 25 February, shoppers can enjoy discounts of up to 50 percent on more than 1,500 festive essentials across groceries, fresh produce, health and beauty, home living, fashion and electrical appliances.

Lotus’s Semuanya Ekstra Ongsem in stores, featuring a CNY World that is exclusively at 31 selected Lotus’s stores, as well as more than 1,500 SKUs that are up to 50% discount throughout the campaign period.

Key highlights include:

•    Lotus’s Exclusives: Festive must-haves available only at Lotus’s, including Golden Lotus Jasmine Sun White Rice, Royal Umbrella Rice, and specially-sized 300ml Alienergy and Chi Forest beverages.

•    Reunion Dinner Favourites: “Buy 1 Free 1” and “Gift with Purchase” offers on premium fresh produce such as XXL Prawns, Abalone, Sea Cucumber and newly introduced Bay Scallops.

•    Lotus’s Own Brand Deals: Twin-bundle promotions on popular staples including pasta, canned food, frozen items and household detergents.

•    Gifting Made Easy: CNY hampers from trusted brands like Eu Yan Sang, Bio Green and Hai-O from RM98, alongside premium fruit gift boxes featuring Fuji Apples, Harumi and Red Beauty Mandarins.

•    Home & Lifestyle Specials: Up to 50 percent off selected health and beauty items, cookware, cooking appliances, home furnishings and cleaning essentials.

•    Festive Fashion: CNY apparel discounts of up to 50 percent, with family T-shirts from RM15.95 and traditional wear from RM49.90.

Immersive CNY World Experiences

Shoppers can soak in the festive atmosphere at CNY World, available at 31 selected Lotus’s outlets nationwide. These dedicated experiential spaces host interactive activities, sampling sessions, live cooking demonstrations and brand-led games, turning everyday shopping into a festive celebration.

Media members and brand partners (Maggi, Mondelez and Coca-Cola) joined in the symbolic dumpling making session together with the guidance of Chef Hakimi from Nestle. The ingredients of the dumplings are all sourced from Lotus’s, with the simple recipe from Nestle.

By participating, customers stand a chance to win from a RM700,000 prize pool, including:
•    BMW 2 Series Gran Coupé (Sponsor: Coca-Cola)

•    Proton e.MAS 7 Premium SUV (Sponsor: Etika – 7UP)

•    JAECOO J7 SUV (Sponsor: Procter & Gamble)

•    Thermomix Kitchen Appliances (Sponsor: Nestlé)

RM 888,888 Rewards for My Lotus’s Members

My Lotus’s members can also enjoy exclusive rewards throughout the campaign. With a minimum spend of RM128 per receipt and submission via the Lotus’s Malaysia App, members qualify to win cash and vouchers totaling RM 888,888.Weekly Rewards: Ten weekly winners take home RM1,680 each

Grand Prizes: Three winners to receive RM16,800 worth of cash and vouchers

Activities for the shoppers with minimum spending during the CNY festive campaign period.

Roadshows and Community Engagement

Adding to the festive excitement, Lotus’s will host a series of roadshows and collaborations nationwide:
•    MY FM DJ Appearances at selected Lotus’s stores, featuring interactive games and activities (minimum spend required).

•    My Lotus’s Roadshows at 15 locations, where customers can redeem freebies with a minimum spend of RM228, with special participation opportunities for new members.

•    Exclusive KYO Collaboration at six selected stores, offering shoppers a chance to win prizes such as an iPhone 17 Pro Max, gold bars, Dyson hair appliances and cash rewards with a minimum spend of RM188 at the roadshow.

CNY Roadshow that will happen at four locations throughout the campaign period, featuring MY FM DJ appearances.

Supporting Bulk and Business Purchases

HoReCa operators and organisations requiring bulk purchases or large-scale festive gifting can access dedicated assistance at all Lotus’s stores. Professional HoReCa Business Counters (Khidmat Peniaga) are available at selected locations including Puchong, Shah Alam, Jitra, Sungai Dua and Desa Tebrau, while customers nationwide can approach any Customer Service counter for support.

The launch of Lotus’s CNY 2026 featuring lion dances and mascots such as LoLo and Buba from Lotus’s, and Polar Bear from Coca-Cola.

The campaign was officially launched through an immersive media event featuring Lotus’s brand partners including Maggi, Mondelez and Official Beverage Partner Coca-Cola. Media guests participated in hands-on festive activities such as dumpling-making and a lively Yee Sang toss, showcasing how Lotus’s makes hosting a prosperous celebration easy and affordable with its one-stop shopping proposition.

If you want to know more about the ongoing activities under Lotus’s Malaysia’s Semuanya Ekstra Ongsem banner, you can head over to their official website at https://corp.lotuss.com.my/.

.: Peace Out :.