Tiger Town Makes a Bold Return, Expanding to Kuala Lumpur and Penang

I was at LaLaport at Bukit Bintang for the launch of Tiger Beer's CNY 2026 campaign. Tiger Town is back as a multi-day and multi-city event. The returning festival, now expanded to Penang, launched at LaLaport, transforming the space into a raw, energetic hub for the brand’s 敢敢冲 (Dare to Charge Forward) spirit. Now in its second year, Tiger Town runs in Kuala Lumpur through 25 January 2026, before charging forward to Gurney Paragon Mall, Georgetown, Penang, from 13 to 15 February 2026.

This Chinese New Year Tiger Beer’s multi-day event features live performances, interactive games, and a curated local market

The launch ceremony set the tone for the evening. Members of HEINEKEN Malaysia’s management team struck a ceremonial gong, followed by a display of Tiger rockets and firecrackers that lit up the night, a contemporary nod to traditional festive rituals. The moment peaked with a powerful lion performance, offering a traditional blessing of energy and good fortune for the year ahead.

From Left: Jimmy Ding, Jana Hanneman, Martjin van Keulen, Julie Kuan, Renuka Indrarajah, Lukasz Kakol officiating the launch of Tiger Town at LaLaport BBCC. 

Tiger Town reimagines the CNY gathering as an immersive, high-energy experience, bringing together live music, interactive challenges, and a vibrant local market in one festive space.

Live performers bringing the music and energy to life at Tiger Town

Live performances are the engine of Tiger Town. In Kuala Lumpur, the stage is powered by the high-voltage energy of acts like the popular performance group 3P, festive favourite Chang Yong and the charismatic Joe Chang, and, with specially curated sets by An Livehouse. The lineup blends cutting-edge performance with familiar anthems, creating the defiantly joyful soundtrack for charging into the new year.

The public participates in games built on coordination and speed

Beyond the stage, Tiger Town features themed games inspired by the brand’s 敢敢冲 (Dare to Charge Forward) spirit. Built on coordination, speed, and teamwork, these squad-based challenges focus on reflexes and collaboration, turning friendly competition into shared moments of collective play.

Public browsing the LESGO market featuring local makers and eateries

Some of the food and Tiger beer that we had during the launch event

Developed with Lesgo Market, the curated market surrounds the main stage, showcasing local makers and eateries that reflect the same grassroots spirit Tiger champions. Anchored in local creativity and craft, the market adds depth to the experience while grounding Tiger Town in a sense of community.

Crowd checking out the Tiger x atmos: Spirit of the Tiger CNY streetwear collection

Tiger Town also features the exclusive Tiger x atmos: Spirit of the Tiger collection. This collaboration with the Tokyo streetwear label fuses traditional Japanese calligraphy with bold, graphic storytelling inspired by the raw energy of Asian street fronts. The collection translates the 敢敢冲 (Dare to Charge Forward) spirit into street-ready style and is also available at selected atmos retail stores, and online.

Guests rolling drums enthusiastically as they take part in the on-stage activities

“Tiger Town is about starting the year with courage,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Chinese New Year is a time for coming together, and Tiger Town brings that spirit to life through music, games and shared moments, with Tiger Beer enjoyed as part of the celebration.”

Tiger Town continues at LaLaport Bukit Bintang City Centre until 25 January 2026, before moving to Gurney Paragon Mall, George Town, Penang, from 13 to 15 February 2026.

Grabbed a cold Tiger Beer during a warm afternoon is just so refreshing!

Consumers can pre-register for general admission tickets via https://tigercny.tigerbeer.com/en/event/ on first come first served basis. If you would like to know more info on Tiger Town, you can follow the brand on Instagram and Facebook for updates.

As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Take public transport, grab an e-hailing ride or get a designated driver. Stay safe, party smart and cheers!!!

.: Peace Out :.