Panasonic Beauty Launched the nanocare Hair Dryer EH-NB70 and Hair Straightener EH-HN30 at KLFW 2026
Recently, I attended the unveiling of Panasonic Beauty's latest premium hair care innovations, the nanocare Hair Dryer EH-NB70 and nanocare Hair Straightener EH-HN30, on the runway of renowned Malaysian designer Min Luna's latest collection at Kuala Lumpur Fashion Week (KLFW) 2026.
From left: Andrew Tan, Founder of Kuala Lumpur Fashion Week, Tasnim Shah, Friends of Panasonic Beauty and Influencer, Amelia Henderson, Friends of Panasonic Beauty and Malaysian Actress and Keisuke Nishida, Managing Director of Panasonic Malaysia
The launch which took place at the KLCC Esplanade marking its global debut for the nanocare Hair Dryer EH-NB70 and nanocare Hair Straightener EH-HN30 reflect Panasonic Beauty's vision of bringing together Japanese beauty technology, hair and scalp care science, and fashion. More than a product launch, they represent Panasonic Beauty's latest innovations that go beyond styling to support healthier hair and scalp care, empowering consumers to express themselves with confidence.
The launch of Panasonic Beauty’s latest nanocare Hair Dryer EH-NB70 and Hair Straightener EH-HN30, at Kuala Lumpur Fashion Week 2026.
Through this launch, Panasonic Beauty reaffirms its confidence in Malaysia as a market with increasingly discerning consumers who value beauty innovations that combine advanced technology with meaningful everyday benefits. As beauty routines continue to evolve beyond styling alone, Panasonic Beauty is responding with innovations that place equal emphasis on hair health, scalp care and long-term care, redefining what consumers can expect from their everyday styling tools.
“Introducing the EH-NB70 and EH-HN30 reflects our commitment to bringing Panasonic Beauty’s latest premium innovations to consumers, who appreciate thoughtful cutting-edge technology that enhance everyday life," said Keisuke Nishida, Managing Director of Panasonic Malaysia.
"At Panasonic Beauty, we believe confidence begins with healthy hair. Through innovations such as nanoe™ MOISTURE+ and our latest 3D Smooth Plates technology, we continue to push the boundaries of hair care by developing solutions that not only help consumers achieve their desired style, but also care for the long-term health of their hair. Our collaboration with Kuala Lumpur Fashion Week provides the ideal stage to showcase this vision, where fashion, beauty and technology come together to inspire self-expression,” he added.
Built on Panasonic Beauty's decades of research into hair and scalp care, the latest additions to the nanocare range embody the brand's commitment to developing beauty innovations that go beyond styling. By placing scalp care alongside hair care, Panasonic Beauty continues to redefine everyday beauty routines through technologies designed to support healthier hair from the roots.
Not Just a Hair Dryer. A Scalp Treatment.
At the heart of Panasonic Beauty's latest innovations is the nanocare Hair Dryer EH-NB70, Panasonic's most compact nanocare hair dryer yet, designed around a simple yet powerful belief – a hair dryer should do more than dry hair. True to its positioning as "Not Just a Hair Dryer. A Scalp Treatment.", the EH-NB70 places scalp health at the centre of the styling experience, recognising that a healthy scalp is the foundation for healthier, more beautiful hair.
Powered by Panasonic's latest nanoe™ MOISTURE+, which generates 18 times more moisture than conventional nanoe™, the EH-NB70 delivers moisture to both the scalp and hair, supple, sleek and deeply moisturised while helping to balance excess sebum for a healthier scalp environment.
Supported by Panasonic's research, the technology has been shown to increase scalp moisture levels by approximately 20% after four weeks of regular use, while 70% of women experienced improvements in dandruff and 90% reported improvements in scalp itchiness. It also helps reduce scalp sebum by up to 50%, creating a healthier scalp environment that supports stronger-looking hair over time. In addition, Panasonic's research with a local university further demonstrated a 19% increase in hair counts by maintaining scalp health and protecting newly grown hair after eight weeks of regular use, reinforcing Panasonic Beauty's commitment to hair care that begins at the roots.
Complementing its advanced scalp care capabilities, the EH-NB70 features a dedicated Scalp Mode that provides gentle drying for the scalp, alongside Skin Mode that delivers moisture to facial skin as part of a post-bath skincare routine. Intelligent temperature sensing helps minimise heat damage, while fast, powerful tangle-free drying powered by a compact high-speed BLDC motor delivers effortless styling performance without compromising hair and scalp care.
Beautiful Styling with Moisture
Complementing the EH-NB70 is the nanocare Hair Straightener EH-HN30, designed to maintain hair's natural moisture while styling. Guided by the concept of "Style with Moisture. A New Way to Shine.", the EH-HN30 uses Panasonic's nanoe™ technology to help prevent hair from drying out, leaving hair sleek, manageable and deeply moisturised after every styling session.
At KLFW 2026, Panasonic Beauty collaborated with our very own renowned Malaysian designer Min Luna's latest collection
At the heart of the EH-HN30 is Panasonic's proprietary 3D Smooth Plate technology, engineered to capture every strand evenly for a smoother, more consistent glide from root to tip. Combined with a high-performance Ceramic Heater that delivers even heat across the plates to achieve beautiful styling at lower temperature settings, reducing friction and helping to minimise heat damage while protecting the hair cuticle. The result is shiny and healthier-looking hair without relying on excessive heat.
Designed for versatility, the EH-HN30 effortlessly creates both sleek straight looks and soft curls with a single styling tool. With universal voltage for worldwide use supporting 100-240V, it is an ideal travel companion, allowing users to enjoy Panasonic Beauty's signature moisture care and styling performance wherever they go.Finished in elegant, earthy tones, the nanocare Hair Dryer EH-NB70 will be available in Amber Black and Sheer Beige, while the nanocare Hair Straightener EH-HN30 will be offered in Sheer Beige.
The Panasonic nanocare Hair Dryer EH-NB70
Pricing & Availability
Both products will be available at Panasonic brand stores, authorised dealers and the Panasonic Official Store on major e-commerce platforms nationwide starting early September 2026. The nanocare Hair Dryer EH-NB70 will retail at RM 1,399 while the nanocare Hair Straightener EH-HN30 will retail at RM 699.
You can purchase Panasonic hairdryers product from their Shopee Official Panasonic Store here.
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