Do you use acne patch a lot or are you a fan of Bichi Mao? Be prepared for some sweet “Mao-ments” at Secret Recipe that go beyond the dining table! Malaysia’s leading and largest cake café chain is launching an exciting new collaboration with made-in-Korea acne patch company SimplyHeal and beloved homegrown character IP Bichi Mao, introducing a charming new series of acne patches.
Get ready to celebrate “Mao-ments of cake, Mao-ments of care” with limited-edition Secret Recipe and Bichi Mao themed acne patch designs at Watsons Beautopia 2026, in conjunction with its nationwide launch on 23 July.
Bringing together Secret Recipe’s signature cake identity and exclusive Bichi Mao cat-themed designs, this delightful new premium acne patch collection by SimplyHeal merges indulgence with self-care. Each box includes 18 adorable acne patches with limited-edition free gifts.
From left: Hayden Yeap, Category Deputy Manager of Watsons Malaysia; Joanne Yeoh, Chief Operating Officer of SimplyHeal; Dennis Chua, Chief Executive Officer of SimplyHeal; Carrol Tan, Head of Trading of Watsons Malaysia; Patrick Sim, Group Chief Executive Officer of Secret Recipe; Olive Yong, Founder of Bichi Mao; Wee Lim, Co-founder of Bichi Mao, at the collaboration launch to commemorate the partnership between Secret Recipe, SimplyHeal and Bichi Mao at Watson's Malaysia Beautopia 2026 event.
“It has been pure joy to collaborate with SimplyHeal and Bichi Mao! We put in ‘Mao-ments’ of cake and care into these unique acne patches for our consumers, and we hope these playful designs with our signature Secret Recipe cakes bring a little joy to everyday moments,” said Patrick Sim, Group Chief Executive Officer of Secret Recipe.
Visitors at the SimplyHeal booth at Watsons Beautopia 2026 participated in three games, which can earn them a chance to win exciting prizes, such as a Sweet Surprise Box, A Cute Large Shopping Bag, or a chance to play the Human Claw Machine (T&C Apply) where you can grab fun merchandise, goodies, and vouchers.
“SimplyHeal is no stranger to fun and adorable, medical-grade acne patches that work to heal acne conditions,” shared Joanne Yeoh, Co Founder, and Dennis Chua, CEO of SimplyHeal, “But teaming up with Secret Recipe and Bichi Mao allows us to bring a completely different energy to the beauty scene. We are honoured to stand alongside such recognisable local icons, bridging pop culture and Malaysian favourites in a way that makes pimple patches the ultimate self-care accessory.”
Celebrate “Mao-ments of cake, Mao-ments of care”
“We had a great experience collaborating with Secret Recipe last year for our exclusive merchandise, and continuing the collaboration this year was a natural next step for us,” said Olive Yong, Founder of Bichi Mao, and Co-Founder, Wee Lim. “This time around, we wanted to do something a little out of the box and when Secret Recipe voiced a collaboration with SimplyHeal, we immediately said yes. We had so much fun brainstorming designs for the patches and can’t wait for everyone to see and use it.”
From left: Olive Yong, Founder of Bichi Mao, and Co-Founder, Wee Lim
The SimplyHeal “Bye Bye Acne” acne patches, in collaboration with Secret Recipe and Bichi Mao, are premium hydrocolloid patches with added tea tree oil to reduce redness, heal acne, and absorb pus.
The adorable collaboration features a series of two different acne patch sets – the Secret Recipe series and the Watsons series. Each of them feature different patch designs with exclusive merchandise, and customers are encouraged to explore and collect both versions to enjoy the full range of collectibles:
The Secret Recipe Series
RM12.90 (Secret Recipe Rewards members) | RM14.90 (Promo Price) | RM28.90 (RRP):
18 Adorable Bichi Mao Acne Patches
Limited Edition Bichi Mao Compact Case with Mirror
Bichi Mao Shaker Keychain
SimplyHeal voucher: RM5 Off with minimum spend RM20 on SimplyHeal products at Watsons
The Watsons Series
RM15.33 (Promo Price) | RM21.90 (RRP):
20 Adorable Bichi Mao Acne Patches
Bichi Mao Shaker Keychain
Secret Recipe Voucher: 50% Off for 1 cake slice with purchase of 1 drink from Signature Drinks, Ice Blended and Milkshake categories
The Secret Recipe series will be available at all Secret Recipe outlets from 23 July to 30 September 2026 and The Watsons series will be available at selected Watsons outlets. You can find out more info about Secret Reciple and its offering by visiting www.secretrecipe.com.my.
.: Peace Out :.
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