On the 3rd of September, HOKA® marks a new era in Malaysia with the grand opening of HOKA® Pavilion Kuala Lumpur, strengthening the brand’s long-term commitment to the market and signalling its ambitions for the next stage of its growth in the country.
From left: Regine Wong, Country Head of REV Edition Sdn Bhd; Lovell Ho, Senior Director of Retail & Leasing, Pavilion Kuala Lumpur; Dato’ Joyce Yap, Chief Executive Officer (Retail), Pavilion Kuala Lumpur; Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group; Paul Howley, Chief Operating Officer for International Business and Business Development, Central Brand and Specialty Group; Alexandre Hammel, President, CRC Sports Company Limited; and Joel Lim, VP Head of HOKA, CRC Sports Company Limited, officiating at the opening of the HOKA® Pavilion Kuala Lumpur store with a ribbon-cutting ceremony.
Since entering Malaysia in 2024, HOKA® has evolved alongside the country’s running community, as more Malaysians embrace the sport and seasoned runners continue to push towards greater performance. As the community advances, HOKA® is expanding its retail presence to bring its performance innovations closer to more runners, focusing on empowering people at every stage to discover their potential through movement.
At the centre of this next phase is Pavilion Kuala Lumpur, one of the country’s leading retail and lifestyle destinations. Its strategic location in the heart of the capital provides an important touchpoint for HOKA® to engage a wider audience.
The new store in Pavilion Kuala Lumpur brings together HOKA® footwear and apparel across road running, trail running, hiking and everyday walking, reflecting the breadth of activities the brand is built to support. Across these categories, HOKA® combines advanced footwear technology with its signature cushioning and comfort, enabling people to move with confidence, whether taking their first steps, training for a first 5K or pursuing their next personal best.
“Beyond being a retail space, HOKA® Pavilion Kuala Lumpur represents a new chapter for HOKA® and our commitment to bringing our performance innovations to more runners, walkers and everyday movers. And what we celebrate today is only the beginning of what we envision for HOKA® in Malaysia. In the years ahead, we intend to continue expanding our retail footprint across the country, while finding new ways to connect with Malaysians through community activations, brand initiatives and strategic collaborations.”said Regine Wong, Country Head of REV Edition Sdn Bhd.
The grand opening of HOKA® Pavilion Kuala Lumpur follows the recent expansion and refresh of HOKA® Suria KLCC, further strengthening the brand’s presence across two of Kuala Lumpur’s leading retail destinations. With both locations situated in the heart of the capital, runners can discover and experience HOKA®’s latest performance offerings.
DJ spinning some tunes at the grand opening of HOKA® Pavilion Kuala Lumpur
A HOKA photo souvenir from the event
Beyond retail presence, HOKA® continues to deepen its relationship with Malaysia’s running community through initiatives such as HOKA® Run Club and Run It Again, bringing runners together through community runs and structured training towards shared performance goals. Together, these efforts bring Fly Human Fly to life, HOKA®’s belief that movement can empower people to realise more of what they are capable of.
HOKA @ Pavilion Kuala Lumpur
Address: Lot 3.104.00, Level 3, Pavilion Elite, No. 166, Jalan Bukit Bintang, 55100 Kuala Lumpur
Hours: 10:00 AM – 10:00 PM daily
If you want to find out more info about HOKA, please visit https://hoka.com.my/ or follow HOKA® Malaysia on Instagram and Facebook for more updates.
.: Peace Out :.
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