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Monday, September 9, 2013

Adidas Spreads Merdeka Spirit In Celebration Of Its Ground Breaking Energy BOOST™

On the 31st of August 2013 when we Malaysian celebrate our Independence Day, I was at the Pavilion KL where a unique running themed flash mob was happening. Dancers in a multitude of colours showcased a unique running themed flash mob in spirit of the nation’s independence day and the launch of the brand’s latest running breakthrough Energy BOOST.



  With the sudden burst of energetic workout movements by several dancers, onlookers were surprised to see a group emerge to kick off the flash mob. Shoppers were treated to mystery gift vouchers by the dancers while trailing the mall with cheers of “BOOST your run!” Local celebrities such as Shawn Lee, Joseph Germani, Megan Tan and IZ were also part of the celebration of adidas BOOST™ and were seen sporting a pair with fans at the adidas Sports Performance Concept Store in Pavilion KL.

Check out the videos which I took at the flash mob below:-


“Now, BOOST™ is being rolled out to more adidas running products and colours. In addition to the Energy Boost franchise, which will come in four colour ways for both men and women, BOOST™ cushioning is now also available in adistar and adizero running footwear” said Bryan Gee, Brand Manager of adidas Malaysia.


I got myself a pair of Blue + Orange adidas Sonic BOOST. I like the bright colour combination. I am sure that I can be noticeable easily whenever I go for a night run. It feels jumpy and slightly tight on the side of my feet when i wore it for the very first time but after a while it seems that it gels in nicely to suit the shape of my feet.

Posing with the fantastic adidas Sonic BOOST.
The key to the BOOST™ innovation lies in thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. As a result, BOOST™ at last combines the previously contradicting performance benefits of soft cushioning and responsiveness to give runners a running experience unlike any other. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres.


The shoe’s upper features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving. My experience running on the treadmill is that it gives me some extra push from the shoe to make my running more energetic and feels easier to complete and extra mile.

With any purchase of the adidas Energy BOOST™ shoe, I got my mystery gift!
The new colourful Energy Boost collection is available nationwide at all adidas Sport Performance Concept stores in Pavilion KL, Suria KLCC, The Gardens, Empire Mall Subang and Paradigm Mall and retails at RM550. 

The BOOST™ foam material combines previously contradicting performance benefits of soft and responsive cushioning.



The energy return is provided by energy capsules in the midsole which store and release energy so efficiently that runners feel the difference from the first moment they put the shoes on.



The new Energy Boost collection comes in eight new exciting colourways, four for women and four for men, respectively.



Based on an innovative process developed by adidas’ partner BASF, the world's leading chemical company, solid granular material (TPU) is literally blown up and turned into small energy capsules which make up the shoe’s distinctive midsole.



When tested at extreme temperatures from +40 to -20 degrees Celsius, BOOST™ foam performs more consistently and does not lose its cushioning properties like standard EVA. BOOST™ also maintains its key characteristics better over its lifetime than the comparable EVA midsole.



Additional adidas technology featured in the Energy Boost includes: a special mid-foot support frame which cradles the foot in place, an extended TORSION® system from heel to toe which helps to minimise roll for more stability; an adiwear outsole which reduces wear in key sole areas and extends the life of the shoe; and an external heel counter which maximises the heel fit and comfort during the run.



Energy Boost is miCoach compatible.


For more information on adidas Running, please visit www.adidas.com/running, their social media news room at news.adidas.com or check out their FB page at www.facebook.com/adidasrunning.


.: Peace Out :.
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