Last Friday, WeChat - a well known mobile social communication apps has announced their partnership with Chatime, currently the top lifestyle tea provider in Malaysia. This partnership which is also known as WeChatime, gives opportunity to WeChat users to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat apps by scanning the QR code provided.
The launch of the WeChatime 1 Million Cups Celebration took place at Chatime's 2 months old headquarters in Kota Damansara. The main objective of this partnership is to not only enhance the connectivity and interaction of WeChat users and reward them, but also to create a new trend of mobile engagement with its customer.
If you have the WeChat apps, just scan the QR code on the bunting which is provided in every Chatime outlets to add Chatime into your contact list and to redeem the promotion voucher.
Posing with the super huge WeChat plushie! I want one! :D
Roasted milk tea with grass jelly is my girlfriend's favorite Chatime drink.
New product, Earl Grey Milk Tea. It's alright if you like your drinks to be slightly milkier than the normal milk tea.
One of my favorite, the Passionfruit QQ.
The backdrop with the launch gambit screen attach to it. Chatime Malaysia has an "Official Account" on WeChat. Official accounts provide the platform for brands to interact with the customers. Through this account, WeChat Malaysia users and Chatime fans will be able to receive their latest updates and promotions. Customers are also allowed to share their opinions and queries through text, voice or video messages.
Bryan Loo, Managing Director of Chatime Malaysia with Louis Song, Country Manager of Singapore and Malaysia for International Business Group at Tencent (the company behind the WeChat apps) hands on the launch gambit of the partnership.
A group picture of Bryan Loo and Louis Song with the ambassador of WeChat Malaysia, Lisa Surihani and Shaheizy Sam Samad. After the launch we were then taken for a tour around the Chatime's new headquarters.
A group picture with some of the bloggers who attended the launch. Seems like I'm the only torn among the flowers. Teehee! Thanks to PersonEdge for inviting me to attend this wonderful event.
From 18-27th October 2013, WeChat users will be able to purchase and enjoy their second cup of any Chatime drinks at RM1 with every purchase of a normal priced beverage.
In order to redeem this exclusive promotion, just simply present the voucher as seen as above on your smartphone upon ordering at any Chatime outlets in Malaysia.
.: Peace Out :.