In April this year, Eddy Jay Jaimin from The Beer Factory represented Malaysia at the Heineken Global Bartender Final 2016 in Amsterdam, and defeated 15 other countries to be crowned Heineken’s World’s Best Bartender. Prior to competing in the global arena, Eddy was amongst more than 1,200 bartenders and staff trained under the Star Academy (then known as GAB Professional Solutions) competing at a regional level where Eddy demonstrated consistency, accuracy and determination. He secured a place in the National Finals (Top 8) where he beat 7 of his contenders to be crowned the Hero of the Year.
|Enjoy a perfectly served Heineken by Heineken’s World’s Best Bartender 2016, Eddy J of The Beer Factory on the house at selected weekdays and weekends, from 11th – 26th August 2016.|
“We are extremely delighted that Eddy has made Malaysia proud, and brought home the World’s Best Bartender title. The Star Serve programme is to make sure that bartenders are trained to treat the beer properly and to make sure each glass of Heineken® is served perfectly. The aim is to deliver a perfectly served Heineken®, every time” commented Loh Ee Lin, Marketing Manager of Heineken® Malaysia.
|(L-R) Kent Chua, CEO of Connexion Group, Shereen Teh, Trade Marketing Manager, Heineken Malaysia, Eddy J, Heineken World’s Best Bartender 2016 from The Beer Factory, Loh Ee Lin, Marketing Manager of Heineken.|
Following his recent victory, Eddy spoke about his experience and imparted some knowledge on the technique of pouring a perfect Heineken® and the importance of delivering a great drinking experience each time, at an intimate engagement hosted at The Beer Factory, Sunway Giza.
Eddy explained, “To master the techniques of pouring the perfect Heineken®, you must first understand the brand, the fundamentals of beer, and the draught system. It has been an exciting journey with the Star Academy and I look forward to expanding my knowledge and to continue delivering the perfect serves of Heineken® to my customers.” He then brought them through a demonstration of the 5-Step Heineken® Pouring Ritual; rinse, pour, skim, check and serve.
|Kent Chua, CEO of Connexion Group, explains the promise of their commitment towards a quality experience for their customers.|
“Thanks to the guidance of the Heineken Star Serve programme, Eddy has mastered the techniques to deliver the best serve of Heineken®. This win is a testimony to our commitment towards quality and a promise that our consumers will always enjoy the highest quality of Heineken at The Beer Factory”, described Kent Chua, CEO of Connexion Group.
In celebration of Eddy J’s victory, the first 100 consumers at each of The Beer Factory outlets below on the stated dates will get to enjoy a Heineken® poured by Heineken World’s Best Bartender 2016 on the house:
11th August 2016: TBF, Sunway Giza
12th August 2016: TBF, Setiawalk
17th August 2016: The Rabbit Hole, Changkat Bukit Bintang
18th August 2016: TBFx, Scott Garden
19th August 2016: The Beer Factory, C180
25th August 2016: The Beer Factory, Summerton, Bayan Indah
26th August 2016: The Beer Factory, Raja Uda, Butterworth
So if you are looking for a place to have some perfectly served Heineken, do drop by at the places listed above. Last but not least, drink responsibly! Cheers! :D
.: Peace Out :.
.: Peace Out :.