GUINNESS, Malaysia’s favourite black brew, marked the end of its AMPLIFY 2016 programme this weekend with a two-day celebration of local music at Publika mall. Featuring workshops and talks by big names in the international and local music industry, a ‘pop-up’ recording studio, and – of course – performances from some of Malaysia’s best bands, the conclusion of AMPLIFY 2016 offered something more for musicians and music lovers everywhere.
|AMPLIFY 2016 featuring workshops and talks by big names in the international and local music industry, a ‘pop-up’ recording studio, and – of course – performances from some of Malaysia’s best bands.|
|Kyoto Protocol Frontman Fuad Alhabshi and Dawn Benedict, Marketing Manager of Warner Music Malaysia, Topic – Social Media Marketing|
|Ben Willis, Yuna's Manager, Topic – Why Good Band Management Matters|
|Producer Anna Laverty, Topic – Essential Tips for Producing a Good Album|
|Producer JP Fung, Topic – Pre-production and Home Recording|
|Paul Morrision, Music Director, Maveriq Studios, Topic – Music Publishing|
|Guitar Workshop led by Rithan|
|Drums Workshop led by Jimmy Jamz|
|Panel Session, (from left) Ben Willis, Dawn Benedict, Paul Morrison, JP Fung, Anna Laverty, hosted by John O from Paperplane Pursuit|
|Singer-songwriter Talitha Tan, performing at The Bee|
|Fazz, performing at the Pop Up Show at The Bee|
|Band Saturday Afternoon performing at The Bee|
|GTXperiment were first to take the stage at the Amplify Live Gig at Black Box|
|Paperplane Pursuit rocking the main Amplify stage at Black Box|
|Kyoto Protocol bringing events to a crescendo after headining the main Amplify stage at Black Box|
Marketing Manager for GUINNESS, Nick Larkworthy, explained the thought behind AMPLIFY 2016, “Since the beginning GUINNESS AMPLIFY has stood proudly in support of the Malaysian music scene, striving to provide opportunities for our talented local musicians to better their craft and share their passion with the world.
This year, we wanted to do more than simply hosting shows – we wanted to offer something of real value to our artists. That’s why we gave Malaysian music a permanent place with AMPLIFY FM, where you can tune in to your favourite local acts any time of the day or night. It’s why we brought together legends from the recording industry to share their experiences with our up-and-coming artists, and it’s why we offered 12 acts the opportunity to record some of their very first tracks. At GUINNESS, we believe that ‘Together We Are More’ – and I think that is the true spirit of AMPLIFY.” he added.
While the stage lights may have gone dimmed for this year’s AMPLIFY, music-lovers will be happy to hear that AMPLIFY FM, Malaysia’s only online radio station devoted to playing local music 24/7, will remain ‘on-air’. To get your fix of some of the best music Malaysia has to offer, any time of the day or night, log on to www.amplify.com.my
.: Peace Out :.