Heineken Malaysia Launched The Great Brew Fest at Souled Out, Desa Sri Hartamas

On the 21st September, Heineken Malaysia has launched The Great Brew Fest, a a nationwide celebration of great quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic beer promotions for this month. It's time to gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest and have fun while learning something new about your favourite brews with Heineken Malaysia’s portfolio of premium international beers, stouts and ciders. 

Heineken Malaysia Bhd Management with guests enjoying the festival beer first ever locally brewed Tiger Amber Lager.
Left: Jiri Rakosnik, Marketing Director. From right: Roland Bala Managing Director and Andrew Woon Sales Director

I was invited to attend the launch and saw the unveiling of Tiger Amber Lager, exclusively brewed for The Great Brew Fest. The launch which took place at SOULed OUT in Desa Sri Hartamas, attended by beer fans, guest and patrons of SOULed OUT itself.

We can enjoy great value on our favourite brews from 1st October – 10th November nationwide at all participating outlets. To make it even more exciting, there are some fun brew games and great prizes to be won valued at more than RM250,000 in total.

Beer lovers at the launch of The Great Brew Fest who learned the art of a perfect pour from Heineken Malaysia Draught Master

Even more exciting, after years of beer celebrations, this year beer fans will get to experience a limited release festival beer, a Tiger Amber Lager, exclusively brewed for The Great Brew Fest.

A glass of the limited release Tiger Amber Lager

Roland Bala, Managing Director of Heineken Malaysia, unveiled the festival beer at The Great Brew Fest kick-off today, saying, “Be it lagers, stouts, ale, ciders or pilsners we have a portfolio of great quality brews for beer fans to enjoy.  We recognise that consumers have discerning tastes and are keen to explore new choices. This year we decided to add a festival beer, a limited release Tiger Amber Lager, to the line-up of our already great brews to bring a higher quality experience to all our consumers.”

The limited release Tiger Amber Lager is the first locally brewed amber lager, made possible by the decades of brewing expertise and craftsmanship at Heineken Malaysia. “There’s nothing like having your own locally brewed festival beer to mark the occasion,” added Roland.

From right: Roland Bala Managing Director and Andrew Woon Sales Director

Roland officiated the launch with the tapping of the first keg and ceremonial pour to a cheering crowd of beer fans. The limited release Tiger Amber Lager will be available at selected bars. Beer enthusiasts can also sample the festival beer on the “The Great Brew Bus” – a mobile tap bar – in Kuala Lumpur, Ipoh, Penang and Johor Bahru. 

Heineken Malaysia Bhd presents the aritsts of the limited edition The Great Brew Fest designer mugs
From left: Andrew Woon, Lynda Chean Pink Tattoos, Jarold Sng, Jeremy Leong, Kenji Chai, CLOAKWORK, Roland Bala

Consumers will also be able to own a first-of-its-kind set of the “brew inspired art” limited edition designer mugs, created by HEINEKEN Malaysia in collaboration with some of Malaysia’s most talented and renowned artists: CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda (Pink Tattoos). The stunning designs are laser etched on to metallic-coloured mugs, worthy of a collector’s item. 

Commenting on the “brew inspired art” feature, Andrew Woon, Sales Director of Heineken Malaysia, explained that the stunning designs depict the craft essence and incorporate lesser-known brew facts where consumers can pick up something new whilst enjoying their favourite brews. 

Collect all 5 Limited Edition The Great Brew Fest designer mugs created by HEINEKEN Malaysia in collaboration with 5 Malaysian artists available nationwide at all participating bars until 10 November 2018

Andrew said, “We want our consumers to also be inspired by the quality and craftsmanship going back hundreds of years for some of our brews, thus encouraging greater appreciation for what is being consumed. As the leading brewer, we are committed to advocate responsible consumption, and this is evident in the consumer experiences brought through our events. All our brews are best enjoyed when consumed responsibly, and this will help elevate the quality of one’s drinking experience.”

There was also the Tiger Amber Lager bus experience right in front of SOULed Out where beer fans can learn about the ingredients used for the brewing and get to sample a small cup of the beer too.

A shot with blogger Betty

You can collect your set of limited edition designer mugs with purchase of your favourite brews. Give your best shot in The Great Brew Fest MugShot contest. Rewards include more than 2000 redemption vouchers that entitle you to either a bucket/draught set or a bottle/glass of your favourite brew. To encourage consumers to travel to and fro safely, Heineken Malaysia is also giving out GRAB codes to consumers, valued at RM10 each.  

To learn more about The Great Brew Fest and to know more on how to be part of the celebration, check out @TheGreatBrewFest Facebook page.

.: Peace Out :.


  1. Oh? So Tiger is also under Heineken Malaysia? I think it used to be under Anchor. Haven't hear of Anchor these days...but then again, I don;t drink so maybe that's why. I only know Anchor cheese and Anchor butter...and Tiger biscuits. LOL!!!

    1. Yes.... Heineken Malaysia used to be Guinness Anchor Berhad. Anchor is still under them.

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