Singapore's WOK HEY Made its First International Debut in Sunway Pyramid!

On the 12th of May 2022, I was invited to attend the media preview of WOK HEY in Sunway Pyramid. WOK HEY is Singapore’s fast-casual, convenient, take-out kiosk concept offering tasty, nutritional, value-for-money, customizable Asian stir-fry dishes with a modern twist, is bringing the deliciousness to Malaysia.


Inspired by the cornerstone of Cantonese-style cooking, WOK HEY was seeded on the idea to create modern interpretations of the traditional Asian stir-fry staples in a box. Since opening its doors in 2017, WOK HEY has held on to the belief that one day, Asian stir-fry staples can become a significant mainstream segment in the fast-casual category globally. With over 34 outlets in Singapore, WOK HEY has finaly made its international debut in Malaysia and their first outlet is located in Sunway Pyramid.

From left: Jake Chia, founder of WOK HEY,  Ms Virose Yung Yii Rou, Senior Manager – Leasing at Sunway Pyramid and Huang Changyong, founder of WOK HEY at the official launch of WOK HEY's first outlet in Sunway Pyramid.

Congratulations to WOK HEY's management team and crew for bringing more food choices from Singapore into Bolehland of Malaysia.


WOK HEY’s success is also backed up and rewarded with the title of Singapore’s Best Fried Rice, and its win as the Most Innovative F&B Brand (Multiple Outlets) from Restaurant Association of Singapore in 2021. To appeal to a large variety of consumers, the WOK HEY concept ensures every dish offers tasty and healthy Asian staples - rice and noodles, as the mains. These are then customized for everyone, with a wide selection and combination of quality ingredients. This includes meticulously sourced ingredients from regional farming communities and rice harvested from the luscious paddy fields in Japan. As a result, more than 2,000 possible combinations of high quality, affordable and fresh meals, appealing to all Malaysian taste buds with each bite of WOK HEY deliciousness. 


Up to 2000 combinations of stir-fries made possible with a large variety of high-quality Add-ons


Having received a fantastic response in Singapore, WOK HEY decided it's finally time to head up north, bringing the iconic stir-fry deliciousness to the heart of Malaysia. Staying true to the WOK HEY way, the chefs at its Sunway Pyramid outlet are trained to maintain the high standards that the brand has achieved in Singapore. The open kitchen allows everyone to know what goes into each dish, while witnessing the high hygiene standards of the meals, prepared with eco-friendly custom-made kitchen equipment. Additionally, dishes are packed in specially designed boxes to fit on-the-go consumption while maintaining the freshness. On that note, Malaysians can get their hands on award-winning WOK HEY meals by the highly skilled and consistent chefs, including fully customizable options of Egg Fried Rice, Shanghai Fried Rice, as well as Fresh Ramen and Udon combinations. 


WOK HEY’s menu allows customers to choose their favourite Add-ons at a reasonable price

Egg Fried Rice with Seasoned Prawns (left) and Shanghai Fried Rice with Braised Beef

Fried Fresh Udon with Seasoned Prawns (left) and Fried Fresh Ramen with Seasoned Prawns

"WOK HEY was built on the belief that Asian stir-fry staples can become a mainstream segment in the fast-casual category globally. Having created a leading, modern and well-loved concept in Singapore, we knew this was the right time to introduce the brand to our neighbours. We spent a great deal of time and effort working on the supplies, processes and staff training to ensure the best quality possible in Malaysia. We hope the local community would love our food as much as we do," Jake Chia, Co-founder/ Director of WOK HEY. 


Our talented local artist, Yiqing Gan was at the outlet from 12th to 15th May to draw personalized characters on WOK HEY's to-go boxes. So the very cute lo! Just look at the boxes below...


WOK HEY meals are prepared fresh, right in front of you and packed in convenient to-go boxes for easy consumption 


The exclusive 1-FOR-1 promotion, was available for 4 days only from 12th to 15th May 2022. 


WOK HEY. Sunway Pyramid, 
Unit no. LG2.43A, 
3, Jalan PJS 11/15, Bandar Sunway, 
47500 Petaling Jaya, Selangor, Malaysia. 
Opening hours: 11am - 10pm

Good news for those who are staying near Bandar Utama, WOK HEY will also be bringing its goodness to more people in the community by opening in 1 Utama Shopping Centre this coming July 2022! 
To find out more information and updates on WOK HEY, visit wokhey.my and check out their social media pages @mywokhey.

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Comments

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  2. Pretty obvious that they would have to up their prices to make it worth opening an outlet here, to earn our miserable ringgit!

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    Replies
    1. Hahaha... I think the price listed here is way lower than the ones that they are selling in Singapore. For mall pricing, I guess it's alright for something to grab and go.

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