Hey guys, if you're into music and love to party, here's some good news for you. The all-new Heineken® Fresh List, an exciting new twist on an old platform, is the platform's main attraction. It's an adrenaline digital experience that promotes new music discovery and relationships. Music enthusiasts may find new and exciting musical experiences thanks to The Fresh List, which genuinely embodies the spirit of musical discovery. Aside from that, Heineken is bringing back Heineken Refresh for all you music enthusiast out there!
Get ready to be enthralled by an incredible roster that includes fantastic cross-genre performers and Brazilian EDM superstar Alok, who is making his first performance in Malaysia. The entire event will be enhanced with a 360° audio-visual experience.
Heineken® Refresh, which takes place at Sunway Lagoon Surf Beach on 15th June, is a part of the brand's exciting worldwide music initiative, "Refresh Your Music, Refresh Your Nights," and it promises to be an event that music lovers won't soon forget.
Alok, who is well-known for his hit songs "Hear Me Now" and "Deep Down," is leading the way. His much awaited Heineken®-curated debut performance in Malaysia is greatly anticipated by fans, who hail him as the first South American EDM artist to take the world pop mainstream by storm.
From left to right: Blink, Alok and WUKONG
The thrilling abilities of local superstar WUKONG, who is renowned for deftly mixing enticing sounds with ethnic Asian components in high-octane concerts to create a dynamic fusion of cross-cultural music, will also be shown at the event. Blink, the well-known EDM master from Malaysia, together with special guests Glenn Yong and Victoria, will be attending the loaded event. A live orchestra will accompany Blink's contagious energy and varied mixes, creating an incredible cross-genre show.
From left to right: Mr Yang, Ashley Lau and MJ
At the heart of the action, fans get to shake things up by voting for their preferred music genre during the sets of Malaysia’s favourite DJs, Mr Yang B2B Ashley Lau and MJ, ensuring a fresh, dynamic, unique experience. Expect a hefty supply of mosh pits and deafening drops from the eclectic sounds as they bring their own twist to unfamiliar genres, making the experience one-of-a-kind.
Leading up to the event, Heineken® is offering fans a glimpse into the refreshing journey of discovering new music genres through Heineken® Refresh Your Music Outlet Activations, taking place from now until June across Klang Valley, Penang, Perak, Malacca, and Johor. Fans can anticipate an exciting experience as they venture to expand their musical horizons and receive a personalised Heineken® playlist to match their personality! Additionally, consumers can win a limited edition Heineken® coaster and exclusive passes to Heineken® Refresh.
The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.
Get ready for an exciting journey with Heineken® Refresh! Brace yourself as we unleash refreshing music experiences across participating outlets nationwide from April to June 2024. Get hyped for an array of thrilling activities, from immersive music games that’ll ignite your senses to grooving the night away at our pulsating outlet activations. You can get a FREE Music Speaker, discounts or stand a chance to win 2 passes to Refresh Your Music event. Check out the details on their website here.
As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
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