Royal Canin to Launch “Purrfect Adventure”, A Two-Day Outdoor Experience Celebrating Every Pet’s Start of Life Journey

Royal Canin Malaysia will bring its Start of Life nutrition philosophy to life through “Purrfect Adventure”, a two-day public event taking place on 9 and 10 May 2026 at Eco Majestic Park, Semenyih, co-hosted with Eco World. Designed as an immersive outdoor experience for pet owners, families and animal lovers alike, the event will spotlight the importance of early-life nutrition for pets, while championing responsible pet ownership through engaging, science-led experiences.

“As a brand grounded in science and driven by our purpose of creating a better world for pets, we believe a pet’s health journey begins from the very first moments of life,” said Ms Teh Meng Li, Market Head of Royal Canin Malaysia and Singapore. “Through Purrfect Adventure, we want to bring our Start of Life philosophy to life in a way that is engaging, relatable and meaningful for Malaysian pet owners, translating nutritional science into memorable experiences that empower better decisions from the very beginning.”

Bringing this philosophy to life are Royal Canin’s four beloved mascots - Finn, Brody, Oyen and Luna - each representing a crucial pillar of a pet’s early development journey. This includes immune system support, the long growth period, brain and vision development, as well as digestive health and muscle tone. Together, the mascots make nutritional science relatable, helping visitors understand how the right Start of Life shapes long-term pet health.

Visitors can look forward to a range of engaging experiences throughout the two-day event, including the Purr Discovery Journey, an interactive NFC-powered educational activation; Ask The Vet Sessions offering direct access to expert advice; the Purrfect Hideaway Cat-House-Making Workshop; a Cat Adoption Booth promoting responsible adoption; as well as Starlight Cinema for memorable bonding moments.

More than just a pet-friendly weekend outing, Purrfect Adventure promises a meaningful celebration of the bond between pets and their owners, while reinforcing Royal Canin’s commitment to science-backed nutrition and education from the very start of life.

The majority of the “Purrfect Adventure” event will be powered by Royal Canin’s loyalty membership programme, the Royal Canin Club - do sign up here to enjoy exclusive perks and rewards!

To find out more details about the event, Royal Canin Malaysia’s Start of Life initiative, or any additional product information, please visit https://www.royalcanin.com/my, or www.instagram.com/royalcaninmalaysia/.

.: Peace Out :.