Monday, April 29, 2013

Samsung GALAXY S4 Launch in Malaysia

If you have followed my blog since last year, I am sure some of you must have read about the launching event on the Samsung GALAXY SIII, Samsung GALAXY Note II and Samsung GALAXY Note 10.1. Also recently, I have blogged about the Samsung GALAXY S4 sneak preview which took place at Sunway Pyramid and a few other places in Klang Valley. So last week, it was the official launch of the Samsung GALAXY S4, one of the best top 5 full HD smartphone in the world.

Celcom Blue Cube, Sunway Pyramid
I was at the launch event in Sunway Pyramid at 8.30am, crowd was seen filling up the place and some has already started to queue up to be the very first to purchase the phone as early as 8am. Samsung Malaysia Electronics is proud to introduce the arrival of Samsung GALAXY S4, a next generation handset that is designed to bring people together and enrich everyday life. In delivering a life enhanced by the device’s latest offerings, Samsung celebrates the advent of the GALAXY S4 with Malaysia’s leading operators – Celcom, Digi, Maxis and U Mobile, as well as Samsung Mobile Brand Shops.

The launch of Samsung’s highly anticipated mobile device entails the unveiling of the GALAXY S4 at a flagship outlet of each operator. Further, the arrival of Samsung’s latest innovation marks a unique occasion as Samsung delights people with a host entertaining performances and treats at partner outlets and Samsung Mobile Brand Shops to engage consumers.



These people are willing to queue up for hours just to be the very first to purchase the Samsung GALAXY S4.



For those who signed up with the telco plan, they get to spin the wheel and get rebates when purchasing the Samsung GALAXY S4.



Local celebrity Liyana Jasmay and Awal Asahari were seen at the launch interacting with the crowd and posing with the Samsung GALAXY S4.



The VIP's who came to the launch are being escorted by the police and along with the Samsung GALAXY S4 promo truck. Take a look at the short video that I have recorded below.


“The GALAXY S4 aims to make everyday living better and reconceives how people integrate mobile devices in their daily life, making it the perfect Life Companion. This device showcases best-in-class hardware technology and software features that are borne of insights from our consumers around the world,” said Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd.
Samsung designed the GALAXY S4 as the perfect Life Companion for users to celebrate and appreciate an effortless and more fulfilling life based on areas of livelihood that matter most to people.




An enriched life is one marked with meaningful moments. The GALAXY S4 is designed to help people capture hallmarks of life beyond the ability of current camera capabilities and seamlessly share their special times with friends and family

Equipped with a 13-megapixel rear camera, the GALAXY S4 enables people to take pictures in several exciting different ways. ‘Dual Shot’ allows simultaneous picture-taking of both front and rear cameras, accentuating the memory acquired by capturing the expression of cameraperson as well. In eternalising each moment, features such as ‘Drama Shot’ and ‘Sound & Shot’ are also innovative features that evoke a richer and enhanced life experience for people.



What are the main features in this 'Life companion'?
• Take pictures with sound thanks to Sound & Shot
• Share your music and photos using Group Play
• Capture both sides of the story with Dual Shot
• Control the Galaxy S4 without touching it with Air Gesture


I get to play with the smartphone for a short while after the launch. The first thing I did was trying the Air Gesture feature. I felt like a magician for a moment back there. That was the first feature and the one of the three features I like the most followed by the S4's Group Play that allowed other S4 to play the same songs for  louder and better audio quality (cause I love loud blasting music) and Drama Shot where I can snap picture of someone multiple times doing something in a single shot.


Side by side with le girlfriends, Samsung GALAXY SIII which she purchased late last year. Design and size looked almost similar but of course with additional features, faster processor, full HD display and better camera on the S4. Other than that, I can't tell exactly yet the pros and cons of this smartphone  until I get a review set to play with.



Here's some of the main specifications that you need to go through before purchasing the phone.

Display Technology : FHD sAMOLED
Colour Depth : 16M
Size : 5" Resolution : 1920 x 1080
Chipset Type : Dual Quad - Octa Core
CPU Speed : Exynos 1.6GHz + 1.2GHz (AP)
Memory : 16 / 32 / 64GB
Camera Resolution(Front) : CMOS 2MP
Camera Resolution(Rear) : CMOS 13MP
Dimension (HxWxD) : 136.6 x 69.8 x 7.9mm
Weight : 130g 
Colour : White Frost / Black Mist
Standard Battery : 2600mAh
Internet Usage Time (3G) Up to 8 Hrs
Internet Usage Time (LTE) Up to 8 Hrs
Internet Usage Time (WI-FI) Up to 10 Hrs
Video Playback Time Up to 11 Hrs
Audio Playback Time Up to 62 Hrs
Talk Time(W-CDMA) Up to 17 Hrs
Standby Time(W-CDMA) Up to 370 Hrs
Standby Time(LTE) Up to 320 Hrs
VC-1, VP8, WMV7 / 8, Sorenson Spark, HEVC
Video Resolution Full HD (1080p) Video Playback
Video Frame rate 30fps

Recommended retail price for the smartphone is RM2,199. You pay lesser if you sign up with any of the postpaid plan from DiGi, Maxis, Celcom or UMobile. Just check out their website and I'm sure you will find the best deal you want.

For more information about Samsung GALAXY S4, vist their microsite at http://www.samsung.com/global/microsite/galaxys4/


.: Peace Out :.