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This Chinese New Year, Tiger Beer continues to rally consumers to 敢敢冲 (Dare to Charge Forward), a bold way to step into the year ahead with purpose and togetherness. Rooted in familiar CNY aspirations of ambition, connection, and celebration, Tiger expresses this year’s festive spirit through collaborations and designs that blend tradition with contemporary Asian creativity. As the first reveal in Tiger’s CNY line-up, these collectibles set the tone for more experiences and surprises that will unfold throughout the season. Designed for those stepping into the new year with purpose and togetherness. To express the spirit of 敢敢冲 in a way that feels both progressive and meaningful, Tiger has partnered with Malaysian contemporary calligraphy artist Jameson Yap, whose signature River Stroke (流書) technique bridges heritage and modern design. For the collaboration, his expressive approach reinterprets themes often associated with CNY traditions, from wellbeing to harmony and shared prosperity...