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Maison Martell Presents the Martell Single Cru Collection: A Never-before Aromatic Exploration of the Cognac Region

A few days ago, I was invited to an exclusive tasting session at The Chamber, Starhill in KL for the newly introduced Martell Single Cru collection by Maison Martell. The tasting session was conducted by Martell Brand Ambassador – Éloi Parent and I've explored a lot of knowledge about the Martell Single Cru collection from him. This is a significant milestone in Maison Martell's history spanning over 300 years in that — for the first time—every cognac in the collection is crafted with eaux-de-vie sourced from a single terroir. Crafted by Cellar Master Christophe Valtaud, the Martell Single Cru Collection is rare, comprised of only eaux-de-vie that can give the most precise personality, aroma, and ageing potential, and most authentic expression of each terroir; a process so rigorous that Valtaud retains fewer than 400 of the 11,000 eaux- de-vie available to him in the Martell reserves. Martell Brand Ambassador – Éloi Parent at the grand launch event of Martell Single Cru collect

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